Newsroom 
Saikot Das has joined Arvind Fashions as Chief Brand and Strategy Officer after leading Levi Strauss & Co. as Senior Director – Marketing and Brand Experience for South Asia, Middle East & Africa. With a career spanning Pernod Ricard, Marico, Olam, and multiple leadership stints at Colgate-Palmolive, Das brings extensive experience in sales and marketing … Read more
Music Broadcast Limited, operator of Radio City, has appointed Abraham (Abe) Thomas as CEO effective September 1, 2025, following the resignation of Ashit Kukian, who led the company since 2018. A media veteran with over 30 years of experience across broadcasting, print, and digital, Thomas previously helmed Radio City and BIG FM, and held leadership … Read more
Sachin Gupta has joined Univest as Chief Marketing Officer, moving from his role as VP – New Customer Marketing and Growth at Lenskart. With leadership stints at Astrotalk, JungleWorks, and MobiKwik, Gupta announced his new role on LinkedIn, calling it an exciting step in transforming the Indian fintech space.
Swarovski has appointed acclaimed actor Rashmika Mandanna as its brand ambassador for India, marking a strategic move to deepen the brand’s retail presence and cultural relevance in one of its key markets. With a strong pan-India fanbase and a distinctive presence across film and digital platforms, Rashmika brings a youthful energy and contemporary charm that align seamlessly with … Read more
Prime Video has inked a multi-year licensing agreement with Maddock Films, securing worldwide-exclusive post-theatrical streaming rights for eight films slated for theatrical release between 2025 and 2027. This extended partnership cements Prime Video as the global streaming destination for Maddock’s genre-spanning cinematic universe. The deal notably includes films from Maddock’s acclaimed horror-comedy universe, such as Thama and two other unannounced titles-building … Read more
Too Yumm!, the disruptive snacking brand from the RP-Sanjiv Goenka Group, has unveiled its latest innovation – Party Harder Chips, positioned as the world’s first anti-hangover chips. The product was launched by Bollywood star Varun Dhawan, who brought his trademark energy to the campaign, reflecting the snack’s bold and lively persona. Inspired by Livitup, the anti-hangover supplement from Dr. … Read more
Dentsu India and IWMBuzz Media have entered a strategic three-year partnership to co-present the India Gaming Awards and co-author the India Gaming Report. This collaboration aims to deepen engagement within India’s fast-evolving pure-play gaming segment-focusing on entertainment-driven gaming with no monetary stakes. Building on the success of the inaugural India Gaming Report launched last year, the renewed partnership will delve deeper into consumer … Read more
The DS Group (Dharampal Satyapal Group), in collaboration with WPP Media, has launched DCODE – The Guide to Digital Marketing, positioned as India’s first comprehensive and structured digital marketing playbook. DCODE simplifies over 170 facets of digital marketing, integrating academic frameworks with real-world templates and strategies. Covering core areas such as paid media, social media, SEO, influencer marketing, and online reputation management (ORM), the playbook aims to … Read more
Emaar Entertainment has named MakeMyTrip as its official India partner, granting Indian travellers seamless access to Dubai’s most iconic attractions, including the Burj Khalifa, Dubai Aquarium & Underwater Zoo, KidZania, and Sky Views Observatory. Through this partnership, these experiences are now integrated into MakeMyTrip’s recently launched Tours & Attractions platform, allowing users to discover and book tickets directly in Indian Rupees. The initiative aims … Read more
Vishal Singh has moved on from Xapads after 2.5 years as Country Head for India. With over 22 years of experience across brand management, digital marketing, and business strategy, he has previously worked with Idea Cellular, Big FM, Spice Group, Mindshare, and Moca Technology. His next move is yet to be disclosed.
All Rights Reserved @2025ViralVault
