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OpenAI, the company behind ChatGPT, has announced that it will open its first office in India later this year. The new office, set to be located in New Delhi, signals the company’s commitment to expanding its presence in one of the world’s fastest-growing digital economies. The company confirmed on August 22 that it has officially registered … Read more
Casio India has unveiled its latest Onam campaign, spotlighting the enduring power of timepieces as heartfelt gifts that capture love, connection, and family traditions. Set against the vibrant backdrop of Onam celebrations, the campaign film tells the story of a mother welcoming her daughter-in-law to the family during her first Onam. In a moment steeped … Read more
The brand combines science-backed skincare with relatable storytelling to de-stigmatise acne and promote holistic skin health. CeraVe has officially introduced its Blemish Control Range in India, supported by an integrated campaign titled ‘Acne Care Matlab Treat & Repair’. The initiative aims to normalize conversations around acne, encourage expert-led skincare, and dismantle long-held myths and stigmas associated with acne … Read more
AnyMind Group, a BPaaS (Business-Process-as-a-Service) company specialising in marketing, e-commerce, and digital transformation, has integrated Model Context Protocol (MCP) into its influencer marketing platform AnyTag, ushering in a new era of agentic AI-powered automation. This strategic upgrade enhances campaign planning, influencer discovery, and real-time insights through natural language interactivity. With this innovation, AnyTag becomes one of the first platforms … Read more
Dream Sports, the parent company of fantasy gaming giant Dream11, has officially announced a major strategic shift following the enactment of the Promotion and Regulation of Online Gaming Bill, 2025, which effectively bans paid fantasy sports contests in India. In an internal communication, CEO Harsh Jain informed employees that “there is no legal pathway to continue operations once the … Read more
In 2025, Unilever made a bold marketing shift, significantly scaling its investment in influencer marketing while reallocating from traditional media. As part of this overhaul, the company now dedicates 30–50% of its annual ad budget to creator partnerships-an unmatched commitment among FMCG giants. This strategic reorientation has triggered a dramatic surge in influencer demand—and cost. … Read more
Astha Garg has been elevated to Vice President – Marketing at Jubilant FoodWorks Ltd., bringing nearly two decades of experience across brands like Dunkin, Hero MotoCorp, Godfrey Phillips, adidas, and Hero Honda. At Jubilant, she previously led Dunkin Donuts’ repositioning as a coffee-forward chain, driving innovation, growth, and award-winning campaigns, while her earlier stints at … Read more
Eureka Forbes has unveiled its latest home hygiene campaign, featuring actor Shraddha Kapoor as the face of the Forbes Smartclean Robotic Vacuum Cleaner. The campaign brings to life the concept of “Chakachak Clean” – a seamless blend of technology, hygiene, and effortless modern living. Shraddha Kapoor embodies the brand’s vision of clean living that’s smart, vibrant, and easy. In … Read more
Yakult Danone India, a joint venture between Japan’s Yakult Honsha and France’s Groupe Danone, has appointed Bollywood actor Taapsee Pannu as its new brand ambassador. This move is aimed at deepening consumer engagement and raising awareness about the benefits of probiotics. Taapsee Pannu, sharing her thoughts on the association, said,“I’m really happy to be part of Yakult’s … Read more
Shridhar Venkataramana has joined YouTube as Strategic Partner Manager, Content Partnerships, after over nine years in sports broadcasting and streaming with Star Sports, Viacom18 Sports, and JioStar. He has also worked with Star TV Network and PepsiCo, and shared his excitement on LinkedIn about moving “from being on YouTube to being in YouTube.”
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