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Home Credit India Ushers in the New Year with AI-Driven Campaign #SapnoKaNayaSaal

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Home Credit India has launched its first-ever AI-generated digital campaign, #SapnoKaNayaSaal, marking a significant step in the brand’s move towards technology-led storytelling. Built on the company’s existing brand platform, the New Year campaign focuses on reflection, renewal and the aspirations that often accompany the start of a new year. Conceptualized in collaboration with ARM Worldwide, … Read more

Lenskart Bets on Optical Hardware with Strategic Stake in South Korea’s iiNeer

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Lenskart Solutions Ltd has announced a strategic investment to strengthen its in-house optical hardware capabilities, with plans to acquire a 29.24 per cent stake in South Korea-based iiNeer Corp. Ltd. The investment, valued at KRW 3 billion (approximately Rs 186 million), will be made through Lenskart’s wholly owned subsidiary, Lenskart Solutions Pte. Ltd., Singapore. According … Read more

Vodafone Idea Receives GST Penalty Orders Exceeding ₹83 Crore from Mumbai and Bengaluru Authorities

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Vodafone Idea Ltd has disclosed that it has received two separate penalty orders from GST authorities in Mumbai and Bengaluru, resulting in a combined financial exposure of over ₹83 crore. The development was shared by the telecom operator through a regulatory filing, highlighting ongoing tax-related disputes linked to past assessment periods. According to the filing, … Read more

Madison Turnt Delivers High-Stakes Experiential Execution for IPL Auction 2026 in Abu Dhabi

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Madison Turnt, the experiential marketing vertical of Madison World, successfully executed the IPL Auction 2026 at the Etihad Arena in Abu Dhabi, reinforcing its growing stature in sports-led experiential marketing. The high-profile event, one of the most closely watched moments in global cricket, demanded precision, scale and flawless coordination-areas where Madison Turnt delivered end-to-end excellence. … Read more

Sony Pictures Entertainment India Unleashes Anaconda with a Citywide Immersive Marketing Blitz

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Ahead of Anaconda’s theatrical release this Christmas, Sony Pictures Entertainment India has launched a high-impact, nationwide immersive marketing campaign that takes the film beyond cinema screens and into the heart of urban India. Starring Paul Rudd and Jack Black, and directed by Tom Gormican, the creature-comedy thriller reimagines the cult classic with a bold mix … Read more

Bisk Farm Marks 25 Years with Shraddha Kapoor-Led Rich Marie ‘Chai Break’ Campaign

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Bisk Farm has onboarded actor Shraddha Kapoor as the brand ambassador for its Rich Marie biscuits, unveiling a new campaign that celebrates everyday chai breaks as meaningful moments of personal comfort. The initiative coincides with Bisk Farm completing 25 years in the Indian biscuit market and reinforces Rich Marie’s positioning within daily consumption rituals. The … Read more

Google Introduces Option to Change Gmail IDs, Easing Long-Standing Account Restrictions

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Google is set to roll out a long-awaited feature that will allow users to change their @gmail.com email addresses, signaling a major shift from its earlier policy. According to details shared on a Google support page, the company is gradually introducing a new process that enables users to update their Gmail username while continuing to … Read more

Vikas Khanna Champions Organic Tattva’s 2026 Mission for Clean Eating

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Organic Tattva, one of India’s leading organic food brands, has kicked off 2026 with its Resolution Campaign, urging consumers to make organic, pesticide-free food a daily habit. The initiative is led by globally acclaimed chef and clean-eating advocate Vikas Khanna, highlighting the brand’s focus on promoting long-term sustainable food choices rather than short-lived trends. The … Read more

Pulse Candy Collaborates with K-Pop Star Aoora for Festive Digital Campaign

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Pulse Candy, part of the Dharampal Satyapal Group, has launched a festive digital campaign featuring K-pop artist Aoora (Park Min-jun), aimed at engaging Gen Z audiences during the year-end and Christmas season. Running from December 24, 2025, to January 3, 2026, the campaign leverages global pop culture to drive social-first interactions and music-led content. The … Read more

Plum Cakes Remain a Festive Gifting Staple During Christmas and New Year: FNP Insights

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Festive celebrations in India, especially Christmas and New Year, are often marked by indulgent treats that bring people together. Among the many gifting options available, plum cakes continue to stand out as a timeless festive favorite. According to leading gifting brand FNP, there is a noticeable surge in plum cake orders during the year-end festive … Read more

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