Facebook Instagram Linkedin
×

Newsroom

When Sustainability Meets Creativity: Somany Ceramics’ Tile-to-Art Initiative

by

Somany Ceramics Ltd. has taken a meaningful step toward sustainable innovation by collaborating with Techno India University, Kolkata, on a unique art-led recycling initiative titled “Transforming Broken Tiles into Trendsetting Style.” The project brings together design, education, and environmental responsibility to reimagine construction waste as creative expression. As part of the initiative, 20 architecture students … Read more

Titan Steps into the Future of Jewellery with beYon

by

Titan has officially entered the lab-grown diamond jewellery space with the launch of beYon, its newest brand under the House of Titan. The brand’s first exclusive store opens in Mumbai on December 29, 2025, marking a strategic move into a rapidly expanding segment shaped by changing consumer preferences. Lab-grown diamonds are gaining popularity, especially among … Read more

UP Warriorz Onboard L’Oréal Professionnel as Title Sponsor for WPL Season 4

by

UP Warriorz, the Women’s Premier League franchise owned by Capri Sports, has announced L’Oréal Professionnel as its title sponsor for the upcoming fourth season of the WPL. The association marks a strategic partnership rooted in shared values of women’s empowerment, confidence and performance excellence. As part of the collaboration, L’Oréal Professionnel will gain prominent visibility … Read more

AI and ML Emerge as Key Drivers of B2B Search Demand in India: FTA Global Report

by

FTA Global, a new-age marketing company, has released its latest industry report titled “B2B Indian Tech Industry: Search & Demand Trends 2025”, offering a detailed view of how search behaviour is reshaping India’s B2B technology ecosystem. The study highlights a significant shift towards search-led discovery, with Artificial Intelligence and Machine Learning emerging as the strongest … Read more

Art-e Mediatech’s AI-Led Festive Mashup Highlights the New Normal of Brand Storytelling

by

Art-e Mediatech, a creative, media and MarTech agency, has unveiled an AI-led festive mashup that brings together Christmas campaign films created for several leading brands, offering a glimpse into how Artificial Intelligence is now seamlessly embedded in everyday brand storytelling. Released in New Delhi, the mashup features festive campaigns conceptualised and executed by Art-e Mediatech … Read more

Asian Paints and St+art Bring Kolkata’s ‘Adda’ Culture to Life Through Citywide Art Festival

by

Asian Paints, in partnership with the St+art India Foundation, has unveiled the St+art Kolkata Festival 2025–26, introducing ADDA: The Third Space – Ballygunge Art Project, a large-scale public art initiative spread across South Kolkata’s Ballygunge neighbourhood. Rooted in Kolkata’s iconic adda and rowak culture, the festival reimagines everyday public spaces as shared zones of dialogue, … Read more

Zepto Unpacked Goes Live: A Snapshot of How India Shopped in 2025

by

Zepto has rolled out Zepto Unpacked, a data-led year-end experience that offers users a fun and insightful look into how they, their city, and the country shopped on the platform over the past year. Designed as an interactive recap, the initiative blends personalized insights with larger consumption trends, turning everyday grocery orders into a compelling … Read more

Add Media Buzz takes charge of Turno EV’s digital growth strategy

by

Mumbai-based integrated digital and creative agency Add Media Buzz has been awarded the digital media mandate for Turno EV, a growing player in India’s electric three-wheeler financing and adoption landscape. The partnership marks a key step in strengthening Turno EV’s digital presence as the brand works to accelerate awareness and adoption of electric mobility across … Read more

Swiggy Scenes urges city-goers to step out this New Year with playful ‘Un-Coop Yourself’ activation

by

As the year draws to a close, Swiggy Scenes has launched a quirky on-ground activation titled ‘Un-Coop Yourself’, encouraging people to ditch the couch and experience New Year’s Eve celebrations beyond their living rooms. The campaign aims to inspire urban audiences to rediscover socializing by exploring events happening around them. At the heart of the … Read more

Kriti Sanon comes on board Supply6 as Investor-Partner, Strengthening the Brand’s Everyday Nutrition Mission

by

Bengaluru-based D2C nutrition brand Supply6 has welcomed actor and entrepreneur Kriti Sanon as both an investor and brand ambassador, marking a partnership driven by genuine product trust rather than a conventional celebrity endorsement. The collaboration reflects the brand’s philosophy of promoting sustainable, everyday nutrition habits instead of short-term fitness trends. Kriti’s association with Supply6 began … Read more

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Need a fix to kick your doom-scrolling habits?

Facebook Instagram Linkedin
All Rights Reserved @2025ViralVault

Need a fix to kick your doom-scrolling habits?

Don’t have the time to stay updated with the marketing world?

Make the switch to the viral vault.

Facebook Instagram Linkedin
Terms and conditions | Privacy | Cookie Policy

All Rights Reserved @2025ViralVault