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Airtel Brings Back Iconic Childhood Cartoons with New Classics Channel

Bharti Airtel has announced the launch of Airtel Cartoon Network Classics, a new exclusive value-added service on Airtel Digital TV, created in partnership with Warner Bros. Discovery. The channel is designed as a nostalgic yet family-friendly destination, bringing together some of the most celebrated animated shows that shaped childhoods across the ’90s and 2000s. The … Read more

McDonald’s India Turns Print Ads Into Interactive AR Burger Experience

McDonald’s India – North and East, operated by Connaught Plaza Restaurants Pvt. Ltd. (CPRL), is redefining print advertising with an AR-powered campaign for its Signature Burger range. By scanning the newspaper ad with a smartphone, consumers can see the burgers come alive in animated detail, showcasing layers, textures, and ingredients in a visually immersive way. … Read more

India Shops at the Speed of Life: Zepto’s 2025 Year in Review

Zepto wraps up a landmark year, revealing how India shopped faster, smarter, and more curiously in 2025. With a focus on speed, convenience, and consumer trends, the platform showcased its growing role in everyday life across cities. Over the year, the Zepto app was opened a staggering 3,46,41,64,197 times, while delivery partners collectively covered 24,52,95,068 … Read more

Bingo! Mad Angles’ ‘Mad for Peace’ Turns Everyday Conflicts into Laughs

Bingo! Mad Angles has launched its latest digital campaign, ‘Mad for Peace’, using humour to transform everyday disputes into comic moments. The film showcases familiar arguments across homes, workplaces, and public spaces, positioning the snack as a playful way to diffuse tension. In the campaign, confrontational scenarios-from neighbourhood quarrels to televised debates-are interrupted by a … Read more

Kohinoor Basmati Rice Celebrates Gujarati Roots with Aditya Gadhvi

AWL Agri Business, under its Kohinoor Basmati Rice portfolio, has launched a new music-led campaign in Gujarat, featuring renowned Gujarati folk singer Aditya Gadhvi as the brand ambassador. The campaign seeks to strengthen Kohinoor’s presence in Gujarat and other western markets by connecting everyday meals with family bonds, cultural traditions, and shared moments around food. … Read more

Barbeque Nation’s ‘Milne Ki Bhookh’ Campaign Celebrates Togetherness Over Food

Barbeque Nation has launched its New Year campaign, ‘Milne Ki Bhookh’, highlighting dining out as a meaningful way to reconnect with friends and family. The campaign positions shared meals and familiar food moments as a catalyst for social bonding, emphasizing the enduring role of in-person interactions in an increasingly digital world. The campaign features a … Read more

Beatit Entertainment to Elevate Fan Experience at WPL 2025 and IPL Playoffs

Beatit Entertainment has been appointed by the Board of Control for Cricket in India (BCCI) to manage match-day entertainment for the Women’s Premier League (WPL) 2025 and the IPL playoff match in New Chandigarh. The mandate encompasses planning and executing in-stadium entertainment, including immersive light and sound shows, synchronized fireworks, and innovative virtual reality-based fan … Read more

Airbnb Turns a Love Confession into a Hosting Lesson with Kartik Aaryan and Ananya Panday

Airbnb’s latest campaign brings together Kartik Aaryan and Ananya Panday in a playful narrative that blends romance, humour and an unexpected twist-while reinforcing the brand’s core belief: great stays begin with great hosts. Built around the theme “Trust the Host,” the film uses light-hearted storytelling to highlight how thoughtful hosting can transform a stay into … Read more

Aviation Ministry Launches Round-the-Clock Helpdesk to Tackle Flight Disruptions

In response to recent large-scale flight disruptions and seasonal operational challenges, the Ministry of Civil Aviation has activated a 24×7 Passenger Assistance Control Room in Delhi to address air traveller grievances in real time. The initiative follows widespread delays and cancellations involving multiple airlines, including IndiGo, and recurring winter fog disruptions across northern India. Operational … Read more

Dentsu Monetises Legacy Asset as Global Restructuring Gathers Pace

Dentsu has reportedly sold its historic Ginza headquarters in Tokyo, recording a gain of over $200 million, as the Japanese advertising major continues to optimize its asset base and reassess its international business strategy. The transaction reflects a broader effort by the group to strengthen balance sheet efficiency amid shifting global market dynamics. The Ginza … Read more