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Dairy brand Ananda has partnered with MasterChef India as the co-presenting sponsor for the upcoming season, marking a strategic move to embed its products within one of India’s most influential cooking formats. The new season will air on Sony Entertainment Television from January 5, running Monday to Friday at 9 pm. The association places Ananda … Read more
Snapchat closed 2025 with its first-ever brand campaign in India, ‘Say It In A Snap’, making a clear cultural and commercial statement around the country’s rapidly rising Gen Z influence. With India’s Gen Z projected to hold nearly $2 trillion in spending power by 2035, the platform positioned itself as the epicenter of how young … Read more
Samsung Electronics has announced a partnership with Google to bring Google Photos to Samsung smart TVs, transforming the television into a more personal and emotionally immersive experience. The collaboration aims to let users relive their favorite memories-ranging from travel highlights to everyday family moments-on a large, cinematic screen. The integration is part of Samsung’s wider … Read more
Arvind Fashions has moved to consolidate its position in the youth and casualwear segment by acquiring Flipkart Group’s minority stake in Arvind Youth Brands Private Limited. The company will purchase Flipkart India’s entire 31.25% holding for Rs 135 crore, making the Flying Machine business a wholly owned subsidiary of Arvind Fashions. The transaction will be … Read more
As the world gets ready to step into 2026, WhatsApp once again finds itself at the centre of global celebrations. According to the platform, New Year’s Eve continues to be its most active day of the year, consistently outperforming regular daily traffic that already crosses 100 billion messages and nearly 2 billion calls. Over this … Read more
Mumbai: Digital lending and full-stack financial services platform Stashfin has unveiled a refreshed brand logo, marking an evolution in its visual identity while staying true to its core principles of trust, accessibility, and financial empowerment. The update signals the company’s growing focus on building a future-ready brand that resonates with India’s diverse and underserved credit … Read more
BigCity Promotions has unveiled FanForward, a new sports marketing platform designed to help brands convert sports-linked advertising and sponsorship investments into measurable business outcomes. The launch comes at a time when brands are significantly increasing spends around marquee sporting events such as the Indian Premier League (IPL) and the T20 World Cup, while seeking clearer … Read more
OpenAI is searching for a senior executive to lead its Preparedness function as the company intensifies efforts to identify and manage risks linked to increasingly advanced artificial intelligence systems. The move highlights OpenAI’s growing focus on safety as AI capabilities expand across sensitive and high-impact areas. The role, titled Head of Preparedness, will be responsible … Read more
PNG Jewellers has announced Sara Tendulkar as the brand ambassador for Litestyle by PNG, its contemporary lightweight fine jewellery brand aimed at younger, modern consumers. The association marks a strategic move to scale Litestyle as a standalone business vertical, distinct from PNG Jewellers’ legacy-focused retail operations. Launched as a modern-format jewellery brand, Litestyle by PNG … Read more
New Delhi: Premium mattress and sleep solutions brand Emma Sleep has partnered with digital marketing agency YAAP to strengthen its footprint in India’s rapidly evolving premium sleep and wellness market. The collaboration signals Emma’s intent to accelerate growth and deepen consumer engagement as it prepares for aggressive expansion in 2026. Since entering India, Emma Sleep … Read more
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