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Alia Bhatt Lights Up L’Oréal Paris’ New Gloss Hair Care Campaign

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Mumbai: L’Oréal Paris has unveiled its latest haircare innovation – the Glycolic Gloss Range – with brand ambassador Alia Bhatt taking center stage in the campaign. This marks Alia’s debut with L’Oréal Paris Hair Care in India, adding a fresh sparkle to the brand’s beauty narrative. Designed to transform dull, tired hair, the Glycolic Gloss Routine is a four-step regime featuring a Shampoo, Conditioner, Rinse-Off … Read more

Colgate Visible White Purple Partners with Korean Superstar IU to Spark Oral Beauty Revolution in India

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Colgate-Palmolive has announced an exclusive partnership with global Korean sensation IU (Lee Ji-eun) to spotlight a transformative take on oral beauty in India. As one of Asia’s most admired icons, IU brings with her not just K-pop charisma but also the secret behind her radiant smile – Colgate Visible White Purple. This unique collaboration bridges the world of K-beauty with … Read more

Patanjali Foods Cuts Ad Spend by 80% in Q1 FY26 Amid Profit Dip

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Patanjali Foods has significantly scaled back its advertising budget, spending just ₹64.47 crore in Q1 FY26, an 80.3% decline from the ₹325 crore spent in the previous quarter (Q4 FY25), according to its latest earnings report. Ad spends accounted for 0.72% of revenue, reflecting a strategic tightening amid a challenging quarter. The Baba Ramdev-led FMCG firm reported a 31.3% drop … Read more

Bandhan Mutual Fund & Grey India Launch ‘Freedom at 19:47’-A Daily Wake-Up Call for Financial Independence

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Bandhan Mutual Fund, in collaboration with Grey India, has unveiled a powerful new initiative titled ‘Freedom at 19:47’, aiming to turn 7:47 PM-symbolic of the year 1947, when India gained political freedom-into a daily reminder for achieving financial independence. The campaign reframes a timeless question-“When is the right time to invest?”-with a bold, behavioral nudge: start at 19:47. This precise … Read more

From Ganesh Chaturthi Rush to Instant Bliss: Flipkart Minutes Delivers Your Bappa Essentials in 10 Minutes

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Every Ganesh Chaturthi, vibrant memories come flooding back-friends painting pandals at midnight, hastily gathering last-minute Puja samagri on bikes at the stroke of 2 AM, and the rhythmic beats of aarti echoing through morning and evening rituals. Fast forward to 2025, and while those traditions live on, the frantic midnight market runs may just be a thing of … Read more

Mahindra Rolls Out the Exclusive BE 6 Batman Edition EV – A Collector’s Dream on Four Wheels

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Mumbai: Mahindra, in collaboration with Warner Bros. Discovery Global Consumer Products, has unveiled the BE 6 Batman Edition – a special limited-run Electric Origin SUV that brings the Dark Knight legend to life. Production is capped at just 300 hand-crafted units, each priced at ₹27.79 lakh (ex-showroom). Bookings begin on August 23, 2025, with deliveries aligned with International Batman Day on … Read more

Marya Shakil Steps Down from NDTV, Marking End of a Notable Chapter

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Renowned journalist and news anchor Marya Shakil has officially parted ways with NDTV, where she served as Executive Editor (National Affairs). The network confirmed her departure exclusively, sparking conversations across media circles. Shakil joined NDTV 24×7 in August 2023, bringing with her a sharp editorial voice, a signature anchoring style, and a well-established reputation in political journalism. Her arrival had been seen … Read more

Patriotic Pulse: How Brands Celebrate Their Love for India on August 15

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As Independence Day approaches, brands gear up for their annual tryst with patriotism. From emotional storytelling on YouTube to bold tricolour billboards and full-page print tributes, every platform becomes a stage for national pride. Whether it’s heartfelt or just hype, the love for India floods timelines, streets, and screens-making August 15 not just a celebration … Read more

JetSynthesys appoints Surender Thakur as Revenue Head

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JetSynthesys, the digital entertainment and technology company, has appointed Surender Thakur as Revenue Head. With over 20 years in media and entertainment across live events, digital, print, radio, and emerging media, Thakur was previously National Sales Head at Viacom18’s live entertainment division. He has also held key roles at HT Media, Radio One, Radio City, … Read more

Saatchi Propagate appoints Saurabh Mankhand as EVP & Head of Consumer Experience

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Saatchi Propagate, Publicis Groupe India’s full-funnel digital agency, has appointed Saurabh Mankhand as EVP & Head of Consumer Experience. Returning to the Groupe with over 20 years of expertise in integrated marketing, digital transformation, and innovation, he will lead the CX practice, integrating strategy, data, content, platform innovation, and emerging tech to drive brand impact. … Read more

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