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Canva Unveils Second Edition of ‘Dil Se, Design Tak’ Campaign in India

Canva Unveils Second Edition of ‘Dil Se, Design Tak’ Campaign in IndiaThe platform continues its collaboration with OML Entertainment, introducing new narratives, regional versions, and AI-powered storytelling. Canva, the visual communication platform, has launched the second edition of its flagship brand campaign in India, ‘Dil Se, Design Tak’. Continuing its mission to democratise design, the refreshed … Read more

Myntra’s Rakhi Pledge Campaign Blends Fashion, Fun and Festive Gifting

This Raksha Bandhan, Myntra is turning sibling banter into a stylish celebration with its new festive campaign, ‘The Rakhi Pledge’. The campaign features a humorous short film where brothers take a light-hearted oath in front of their sisters-pledging to stop making excuses for last-minute or underwhelming Rakhi gifts. The campaign is anchored in Myntra’s 30-minute … Read more

This Raksha Bandhan, MobiKwik Celebrates the Evolving Sibling Bond with its #TraditionSeHatke campaign

This Raksha Bandhan, MobiKwik has launched a heartfelt campaign #TraditionSeHatke, a fresh take on sibling relationships that goes beyond convention. At its core is a touching film that reimagines Rakhi as a celebration of gratitude, equality, and mutual support between brothers and sisters. The film features a brother writing a heartfelt thank-you letter to his sister, … Read more

Tilt Appointed to Launch Korean Skincare Brand WELLAGE in Singapore

Creative and media agency Tilt has been appointed by Markato to spearhead the launch of Korean skincare brand WELLAGE in Singapore. Tilt will lead the brand’s content creation, social media, and influencer marketingefforts, marking a significant step in WELLAGE’s expansion across Asia. Following its successful debut in Hong Kong-where it was ranked the top new beauty brand by total sales across all channels (NielsenIQ)-WELLAGE … Read more

Publicis Media appoints Akshat Raizada as AVP – Digital Buying at Starcom India

Publicis Media has appointed Akshat Raizada as Associate Vice President – Digital Buying at Starcom India. With nearly 15 years of experience across media sales, digital strategy, and business development, he joins from JioHotstar, where he served as Senior Director – Agency Sales. Raizada has previously held roles at Viacom18, GroupM, Media.net, and Vertoz. At … Read more

Kenstar Launches ‘No Phone Hour’ Campaign for Independence Day

MUMBAI: This Independence Day, Kenstar, one of India’s leading home appliance brands, is launching a nationwide initiative titled ‘No Phone Hour’. The campaign invites citizens to switch off their phones for one hour-from 6 PM to 7 PM on August 15-and spend uninterrupted time with loved ones. Marking India’s 78th year of independence, the campaign encourages people … Read more

Solitario partners with YAAP Digital to refresh conscious luxury branding

Solitario Diamonds, the lab-grown diamond brand co-founded by Ricky Vasandani and Dr. Vivek Anand Oberoi, has joined hands with YAAP Digital for a complete brand and packaging overhaul. The partnership supports Solitario’s expansion across India and global markets, reinforcing its identity as a purpose-driven luxury brand. Founded in 2022, Solitario has built a niche by … Read more

Ekta Upadhyay named Marketing Head (Airports) for Costa Coffee & New York Fries at Devyani International.

Ekta Upadhyay has been appointed Assistant General Manager – Head of Marketing for Costa Coffee (Airports Business) and New York Fries at Devyani International. A seasoned brand and media marketing professional with over 14 years of experience, she has led 360° campaigns across ATL, BTL, digital, and on-ground channels. Upadhyay has previously worked with KOOVS.COM, … Read more

Amazon Web Services appoints Milind Pande as Head of Marketing for India and South Asia

Amazon Web Services (AWS) has appointed Milind Pande as Head of Marketing for India and South Asia. With over 16 years of experience across technology, media, and consulting, Pande brings deep expertise in B2B marketing, strategy, and business development. He previously led marketing for the ISV customer segment at AWS and served as Chief of … Read more