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Titan’s ‘Wear Your Story’ Campaign Celebrates Authenticity with PV Sindhu and Vikrant Massey

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Titan has unveiled its new brand campaign, Wear Your Story, featuring badminton champion PV Sindhu and actor Vikrant Massey. Conceptualised by Ogilvy, the campaign reinforces the brand’s focus on authenticity and personal identity, positioning style as an expression shaped by lived experiences rather than trends alone. Video 1: https://www.youtube.com/watch?v=q7LqIyJorM0 At the heart of the campaign are … Read more

JioSaavn Replay 2025 Highlights India’s Listening Habits Across Music, Podcasts and Languages

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JioSaavn has launched Replay 2025, its annual, data-led recap that offers users a personalised snapshot of their listening behaviour while mapping broader audio consumption trends across India. Based on streaming data from January to mid-November 2025, the feature is available directly on users’ JioSaavn homepages. Insights from Replay 2025 underline India’s continued preference for diverse and … Read more

Prime Video Brings Maddock Films’ Horror-Comedy Thamma to Audiences Worldwide

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Prime Video has announced the exclusive global streaming premiere of Thamma, the latest supernatural horror-comedy from Maddock Films, now available to viewers in India and across more than 200 countries and territories. Produced by Dinesh Vijan under the Maddock Films banner and Amar Kaushik, and directed by Aditya Sarpotdar, the film marks a new chapter in … Read more

Dharma Productions Relaunches Talent Venture as DCAA After Acquiring Cornerstone Stake

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Dharma Productions has acquired Cornerstone’s stake in Dharma Cornerstone Agency and relaunched the venture under a new name-Dharma Collab Artists Agency (DCAA). With this move, the production house strengthens its presence in talent representation, expanding its focus beyond films to include music, sports, digital media and live entertainment. The rebranded agency will function as Dharma’s … Read more

vivo’s #SwitchOff 2025 Campaign Calls for Phone-Free Dinners and Stronger Family Bonds

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vivo India has rolled out the seventh edition of its #SwitchOff campaign, calling on families to revive meaningful dinner-time conversations in an age dominated by smartphones. The 2025 edition places the dining table at the centre of the narrative, positioning it as one of the most powerful spaces for daily connection and togetherness. Video Link: https://www.youtube.com/watch?v=kegsV5Fal6Q As … Read more

Bata India Appoints One Source to Drive Corporate Communications Strategy

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Bata India has named One Source as its corporate communications partner, signalling a renewed focus on structured leadership visibility and reputation management. The partnership is aimed at sharpening the company’s corporate narrative and enhancing engagement with key stakeholders as the footwear brand continues its ongoing transformation. With a legacy spanning over nine decades in India, … Read more

Vikram Karwal Moves to Marico After a 22-Year Journey at Mondelez

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Vikram Karwal has announced a major career transition, bringing an end to an almost 22-year-long association with Mondelez and beginning a new chapter at Marico. Karwal’s journey with Mondelez started in 2004 and has been marked by several defining professional and personal milestones. Reflecting on his tenure, he shared how his association with iconic brands … Read more

Noise appoints Prerna Kapur as Associate Director – Marketing

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Noise has appointed Prerna Kapur as associate director – marketing, where she will lead brand partnerships, public relations and community initiatives. Bringing experience from brands such as Zomato, Taj Hotels and HPE, Kapur will focus on strengthening Noise’s external brand narrative, building meaningful collaborations, and fostering a strong, engaged community across platforms.

Publicis Media appoints Atique Kazi as CEO of Performics India

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Publicis Media has appointed Atique Kazi as CEO of Performics India, reinforcing its focus on strengthening leadership across its digital media operations. Reporting to Lalatendu Das, CEO of Publicis Media South Asia, Kazi will lead Performics into its next phase of growth, while Gautam Surath has been elevated to chief strategy & transformation officer to … Read more

JioHotstar Reveals Power-Packed Malayalam Originals Lineup for 2026

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JioHotstar has announced a robust slate of Malayalam original content scheduled for 2026, signalling a strong push into premium regional storytelling across genres. The lineup was unveiled at a high-profile event held on December 9, which brought together leading figures from South Indian cinema, including Mohanlal, Vijay Sethupathi, Nagarjuna, Kamal Haasan, Nivin Pauly, Priya Mani … Read more

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