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Lifestyle’s women’s fashion label, Ginger, has unveiled a new brand campaign created using artificial intelligence, signalling a fresh approach to fashion communication. Conceptualised and executed by specialist creative agency Plus One Design, the campaign introduces Ginger’s latest collection through a series of stylised digital films and visual assets developed entirely with AI tools. Youtube Link … Read more
MAGGI has rolled out a new brand campaign titled “Me and MAGGI: So Good Together”, celebrating the simple, everyday moments through which the iconic noodle brand continues to bring people closer. Conceptualised by McCann Worldgroup India, the campaign reflects on how shared experiences over MAGGI transcend generations and remain deeply rooted in Indian households. Video: https://www.youtube.com/watch?v=0YktG07eg8g … Read more
Instamart has unveiled its latest Christmas digital campaign built around a reimagined version of Daler Mehndi’s iconic 1990s track Bolo Taara Ra Ra. For the campaign, the quick-commerce platform acquired official rights to the song and adapted it into a festive rendition that reinforces Instamart’s promise of delivering essentials within 10 minutes. Video: https://www.instagram.com/reel/DSUwR1mkUgr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The digital … Read more
Plush has partnered with hostel chain Zostel to address the challenge of unexpected menstrual needs faced by women travellers. The collaboration is designed to support menstruators who may find themselves unprepared or without access to period-care products while travelling, particularly in unfamiliar destinations. As part of the initiative, women guests checking into Zostel properties will … Read more
Naturals Salons has announced actor Sreeleela as its new brand ambassador as the company moves closer to achieving a four-figure footprint across India. The appointment comes at a time when the salon chain is accelerating its franchise-led expansion and reinforcing its focus on entrepreneurship and employment generation within the beauty and wellness sector. Founded by … Read more
FanCode has renewed its broadcast partnership with Formula 1 under a new multi-year agreement, extending the collaboration until the conclusion of the 2028 season. The three-year renewal builds on the platform’s existing association with the sport and further strengthens FanCode’s position as the go-to destination for Formula 1 fans in India. Under the expanded agreement, … Read more
After a career spanning more than 25 years in senior media and content leadership roles, Shailja Saraswati has stepped away from corporate life to focus on building her own platform. Formerly the chief content officer at Omnicom Media Group, Saraswati has launched Season 4 of her podcast and community initiative, Unstoppable Woman, marking a new chapter … Read more
Titan has unveiled its new brand campaign, Wear Your Story, featuring badminton champion PV Sindhu and actor Vikrant Massey. Conceptualised by Ogilvy, the campaign reinforces the brand’s focus on authenticity and personal identity, positioning style as an expression shaped by lived experiences rather than trends alone. Video 1: https://www.youtube.com/watch?v=q7LqIyJorM0 At the heart of the campaign are … Read more
JioSaavn has launched Replay 2025, its annual, data-led recap that offers users a personalised snapshot of their listening behaviour while mapping broader audio consumption trends across India. Based on streaming data from January to mid-November 2025, the feature is available directly on users’ JioSaavn homepages. Insights from Replay 2025 underline India’s continued preference for diverse and … Read more
Prime Video has announced the exclusive global streaming premiere of Thamma, the latest supernatural horror-comedy from Maddock Films, now available to viewers in India and across more than 200 countries and territories. Produced by Dinesh Vijan under the Maddock Films banner and Amar Kaushik, and directed by Aditya Sarpotdar, the film marks a new chapter in … Read more
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