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Publicis Media has appointed Atique Kazi as CEO of Performics India, reinforcing its focus on strengthening leadership across its digital media operations. Reporting to Lalatendu Das, CEO of Publicis Media South Asia, Kazi will lead Performics into its next phase of growth, while Gautam Surath has been elevated to chief strategy & transformation officer to … Read more
JioHotstar has announced a robust slate of Malayalam original content scheduled for 2026, signalling a strong push into premium regional storytelling across genres. The lineup was unveiled at a high-profile event held on December 9, which brought together leading figures from South Indian cinema, including Mohanlal, Vijay Sethupathi, Nagarjuna, Kamal Haasan, Nivin Pauly, Priya Mani … Read more
Meta has unveiled a new marketing campaign in India that spotlights how small businesses can connect with the right customers using simple, one-tap advertising tools on its platforms. The initiative underlines the ease and effectiveness of the Boost Post feature on Instagram and Facebook, designed especially for micro, small and medium enterprises (MSMEs). The company … Read more
Jio Credit Limited (JCL), the lending arm of Jio Financial Services Limited, has rolled out a new brand campaign titled #HarBadeSapneKePeeche, highlighting how accessible and digital-first credit solutions are helping fuel the aspirations of modern India. The campaign celebrates everyday dreams that drive progress, positioning JCL as an enabler of personal and professional growth. Video: https://www.youtube.com/watch?v=61a6R0IAalc … Read more
NEXad, the adtech platform from Huella Services, has announced the launch of SocialSync, a new feature that enables brands to convert existing social media posts into interactive Connected TV (CTV) ad creatives in under two hours. The innovation aims to simplify and accelerate how brands bring their content to the big screen. With SocialSync, brands can … Read more
WhatsApp’s rural India outreach is entering a new phase, expanding its focus beyond text-based communication to promote more intuitive ways of staying connected. The campaign continues to empower users who are less comfortable with typing by positioning Voice Notes and Video Notes as natural alternatives to texting-and in many cases, even to making calls. Video … Read more
Just in time for the peak wedding season, The Body Shop has partnered with modern Ayurvedistry brand indē wild to introduce a premium range of wedding gifting boxes. Marking a first-of-its-kind collaboration in the beauty category, the initiative blends ethical global beauty with contemporary Indian rituals, offering a fresh take on thoughtful, conscious gifting. Video … Read more
Propagate India has expanded Parikshit Bhattaccharya’s mandate, appointing him as Chief Creative Officer while he continues as CCO of BBH India. Reporting to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India, Parikshit will lead Propagate’s creative vision, strengthen its digital craft and foster a culture focused on high-impact, culturally relevant … Read more
Page Industries Ltd., the exclusive licensee of JOCKEY International Inc. (USA), has unveiled a fresh winter drop under its fast-growing athleisure label, JKY Groove™, further deepening its connect with Gen Z consumers. The latest collection builds on the brand’s youthful momentum, introducing trend-forward silhouettes and seasonal colourways that reflect the relaxed yet expressive style of … Read more
Jindal Steel has appointed Gyan Gupta as its chief AI officer to drive the company’s enterprise-wide AI transformation. In his new role, Gupta will spearhead initiatives spanning AI awareness and workforce enablement, enterprise intelligence across key functions, agentic AI and virtual employees, a unified internal AI knowledge system, and intelligent automation to enhance safety and … Read more
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