Newsroom

Terribly Tiny Tales (TTT), the storytelling platform under Collective Artists Network, has partnered with Joy Skincare to launch a heartfelt Friendship Day campaign titled “Putting the ‘Do’ in Dosti.” Breaking away from the typical nostalgia-driven narratives, this campaign celebrates friendships defined by action, presence, and effort. At the core of the initiative are three microdramas-short, emotionally resonant films that chart … Read more

Casio India has launched a heartfelt Raksha Bandhan campaign, positioning its watches as a meaningful gift that symbolizes enduring sibling love and shared time. Titled around the concept of “timeless bonds,” the campaign blends tradition with thoughtful storytelling, highlighting how time and memories hold relationships together. The campaign film captures the evolving journey of a … Read more

Chennai-based Ayurvedic personal care brand Medimix has launched a new regional campaign featuring popular actors Amruta Khanvilkar (Marathi) and Kinjal Rajpriya (Gujarati), reinforcing its hyperlocal strategy in key markets-Maharashtra and Gujarat. The new TVC highlights common skincare concerns like dullness and pollution through a relatable, light-hearted exchange between two characters-one rooted in Ayurveda and the other confronting modern urban stressors. Medimix’s iconic 18-herb formula takes … Read more

Wendy’s India is celebrating its 5th anniversary with a month-long, high-energy campaign that reflects the brand’s bold, irreverent personality. Under the banner “Wendy’s India Turns 5,” the QSR chain is blending digital creativity with on-ground disruption across multiple cities. Leading the charge is India’s first-ever QSR party bus. Launching in Mumbai on August 8, the Wendy’s Party Buspromises an … Read more