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Rakshabandhan has always been a high-activity moment in Indian e-commerce, but over the years, the space has become crowded and undifferentiated. Most brands compete on price, speed, and generic gifting assortments. Flipkart wanted to shift the focus from discounts to what really matters – the bond between siblings. The idea was rooted in a simple … Read more
Matrimony.com, India’s most pioneering matchmaking platforms and the parent company of Brand Bharat Matrimony, has announced a strategic partnership with Truecaller, the leading global communications platform. This collaboration is set to elevate digital safety and deliver a seamless, secure, and contextual engagement experience using Truecaller’s Customer Experience Solutions. In the digital age, secure and seamless … Read more
Ad impressions rose 11% across Facebook, Instagram, WhatsApp, and Messenger, with a 9% increase in average ad price. Meta reported revenue of $47.52 billion for the second quarter of FY25, a 22% increase compared to the same period last year. Advertising remained the dominant revenue source, contributing $46.56 billion during the quarter. The company experienced an 11% year-on-year increase in ad impressions across … Read more
HUL Q1 FY26 ad spend falls 1.4% YoY, rises 9.6% from previous quarterRevenue from operations grows 5% year-on-year to ₹16,296 crore; net profit up 6% Hindustan Unilever Ltd (HUL) posted a net profit of ₹2,768 crore for Q1 FY26, marking a 6% increase over ₹2,612 crore in the same quarter last year. The FMCG major, known for brands like Surf … Read more
Net income climbs 10% to $24.1 billion; Microsoft Cloud revenue hits $40.9 billion Microsoft posted strong financial results for Q2 FY25, reporting revenue of $69.6 billion, up 12% year-on-year, driven by continued demand for its cloud and AI services. Net income for the quarter rose 10% to $24.1 billion, while operating income climbed 17% to $31.7 billion. Diluted earnings per share (EPS) stood at $3.23, marking a 10% increase from the previous year. CEO Satya Nadella emphasized … Read more
Campaign aims to make solar energy relatable and drive clean energy awareness Saatvik Green Energy (SGEL), a leading solar PV module manufacturer, has officially onboarded Bollywood actor Kartik Aaryan as its brand ambassador, marking a strategic move to promote clean energy awareness across India. The partnership was launched with a new television commercial (TVC) campaign featuring the actor, centered around … Read more
Agency to drive digital strategy across social, performance, and influencer ecosystems AdGlobal360 (AGL), a leading MarTech agency and part of Hakuhodo International, has been appointed as the integrated digital marketing partner for Hisense India, including its subsidiary Toshiba India. Under the mandate, AGL will manage end-to-end digital strategy, including social media management, performance marketing, and influencer collaborations. The partnership is aimed at enhancing consumer … Read more
‘Papa Kehta Hai’ campaign by Dentsu Creative Isobar repositions PCs for the future of learning Intel India, in collaboration with Dentsu Creative Isobar, has launched its newest campaign titled ‘Papa Kehta Hai’, aiming to reframe the personal computer as a vital tool in preparing students for an AI-powered future. At the heart of the campaign is a cinematic hero … Read more
Inshorts CEO Deepit Purkayastha joins as Co-Chair The Internet and Mobile Association of India (IAMAI) has announced the appointment of Kiran Mani, CEO – Digital, JioStar, as the new Chairman of the Digital Entertainment Committee. Joining him as Co-Chair is Deepit Purkayastha, Co-founder and CEO of Inshorts. The committee will play a pivotal role in steering India’s fast-evolving digital content and OTT … Read more
Faster, smarter, and deeply personalised, the revamped app delivers a premium news experience for today’s mobile-first reader. The Indian Express has unveiled its newly redesigned app for iOS and Android, offering a faster, cleaner, and more personalised experience. Built for the mobile-first generation and shaped by user feedback, the new app streamlines navigation, balances depth … Read more
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