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Himanshu Saxena appointed President – North & East at Saatchi & Saatchi & Propagate

BBH India managing director Himanshu Saxena has taken on an expanded mandate as President – North & East for Saatchi & Saatchi India and Propagate India, creating unified leadership across the three agencies. Based in Gurugram, he will continue leading BBH India nationally while anchoring regional leadership alongside Hindol Purkayastha, Nisheeth Srivastava and Ankit Sharma. … Read more

NYT Files Legal Action Against Perplexity AI Over Copyright Violations

The New York Times has filed a lawsuit against Perplexity AI, accusing the company of illegally using and reproducing its copyrighted journalism without authorization or compensation. The complaint alleges that Perplexity has been systematically extracting and repurposing Times content to power its platform and respond to user queries. In its official statement, The New York … Read more

EU Hits X with €120 Million Fine Under Landmark Digital Rules

Elon Musk’s platform X has been hit with a €120 million (approximately $140 million) penalty by European Union regulators for failing to comply with key online safety rules under the Digital Services Act (DSA). This marks the first major enforcement action since the DSA came into effect, signalling the EU’s tougher stance on regulating harmful … Read more

Swiggy & Curefoods Power India’s Biggest High-Protein Food Push

Swiggy has teamed up with Curefoods to launch a nationwide, 40-day exclusive high-protein food campaign designed to make nutritious eating more accessible, exciting, and affordable. The initiative brings together four of Curefoods’ most popular brands – EatFit, HRX by EatFit, Olio – The Wood Fired Pizzeria, and Sharief Bhai – each featured for a 10-day … Read more

A Brand in Free Fall: How IndiGo Lost Control of the Narrative

India’s largest carrier, IndiGo, is now facing one of the most severe reputation crisis in its history. A massive operational breakdown triggered more than 1,200 flight cancellations across late November and early December 2025, leaving thousands of passengers stranded. What began as a crew scheduling challenge during the transition to revised FDTL norms quickly snowballed … Read more

Indian Streaming Still Awaits a Homegrown Superhero, Says Prime Video India’s Nikhil Madhok

At the CII Big Picture Summit 2025, Prime Video India’s Head of Originals, Nikhil Madhok, outlined the platform’s rapid growth and the creative gaps waiting to be filled in India’s streaming ecosystem. Speaking with journalist Suhani Singh during a PowerTalk session titled “Prime Video and the Next Frontier of India’s Entertainment Revolution,” Madhok reflected on how India’s … Read more

Netflix seals $82.7B deal to acquire Warner Bros. after Discovery Global spin-off

Netflix has formally signed an agreement to acquire Warner Bros. from Warner Bros. Discovery (WBD) in a landmark cash-and-stock deal valuing the studio at an enterprise value of $82.7 billion. The transaction will close once WBD completes the previously announced separation of its Global Networks division-Discovery Global-into a standalone, publicly traded company, now scheduled for Q3 2026. … Read more

Prime Video Highlights New Era of Streaming Growth at CII Big Picture Summit 2025

At the CII Big Picture Summit 2025, Nikhil Madhok, director and head of Originals at Prime Video India, shared insights into the platform’s evolving content strategy, audience behaviour shifts and the future of streaming in India. In a discussion with journalist Suhani Singh, Madhok described 2025 as one of Prime Video’s strongest growth phases, driven … Read more

Havells Launches ‘Making a Difference’ Podcast to Spotlight India’s Creative Changemakers

Havells has entered the long-form storytelling space with the launch of its new podcast series titled Making a Difference. Designed as a platform for meaningful dialogue, the podcast brings together individuals shaping India’s built environment – including architects, designers, heritage custodians, chefs, wellness experts and cultural innovators. The intent is to create a space where … Read more

Alpenliebe Rolls Out New ‘Kholo, Meetha Bolo’ Campaign to Encourage Kinder Conversations

Alpenliebe, a flagship brand under Perfetti Van Melle India, has introduced its latest communication platform titled “Alpenliebe Kholo, Meetha Bolo.” The campaign focuses on a simple yet meaningful insight – everyday conversations often carry friction, sharpness or unintended tone, and a small gesture of sweetness can soften situations and improve interpersonal exchanges. Unlike traditional confectionery … Read more