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Bank of Baroda has launched its latest campaign under the ‘Masterstroke’ platform, featuring brand ambassador Sachin Tendulkar. The initiative highlights four key retail offerings – home loans, car loans, MSME loans through bob Digi Udyam, and the bob Masterstroke Lite savings account. The brand has rolled out four short films, each focused on everyday financial … Read more
Cloudflare experienced a significant global service disruption, impacting multiple platforms including Zerodha, Canva, Downdetector, and other widely used applications. Users across regions reported issues accessing websites and apps, triggering a spike in online complaints and outage reports. According to Cloudflare’s official status page, the disruption affected the company’s Dashboard and related API systems, causing requests … Read more
Reliance Strategic Business Ventures Limited (RSBVL), a subsidiary of Reliance Industries Limited, has entered into a landmark partnership with Surrey County Cricket Club for joint ownership of The Hundred franchise, Oval Invincibles. Under the agreement, Surrey will hold 51% ownership, while RSBVL will take a 49% stake from the England and Wales Cricket Board (ECB). … Read more
Netflix is reportedly in exclusive talks to acquire Warner Bros. Discovery, marking what could become one of the most transformative deals in entertainment history. The potential acquisition follows a competitive bidding process involving Comcast and Paramount, signaling a major shift in the streaming landscape. Netflix’s proposal reportedly includes a strong cash component and a commitment … Read more
WPP Media India, in collaboration with Meta, has released a new CPAS Playbook highlighting how quick commerce is transforming consumer behaviour across categories. The study reveals that quick commerce now contributes to 45% of festive season purchases, with adoption growing fastest in Tier II and Tier III markets at an annual rate of 8–9%. Grocery … Read more
The Adani Group has opened invitations for agencies to pitch for a consolidated media mandate valued between ₹500–600 crore, signaling a major shift toward a unified and digital-led communication strategy. According to reports from The Hindu, the initiative stems from the group’s goal to streamline planning, execution and measurement across its diverse business ecosystem. The … Read more
NEW DELHI: With winter setting in across the capital, UNIQLO has launched a vibrant HEATTECH branding activation on the Delhi Metro Yellow Line, running from 24 November to 24 December 2025. The initiative features two fully wrapped trains, each comprising eight carriages, turning the metro into a moving showcase of HEATTECH’s warmth and innovation. The … Read more
MUMBAI: Godrej Appliances, under its India v/s E-Waste initiative, has launched a new awareness campaign, ‘The E-Waste We Eat’, highlighting the hidden dangers of mismanaged e-waste. The campaign uses creative visual metaphors, presenting popular food items loaded with toxic e-waste ingredients, to educate citizens-especially school children-about how improperly disposed electronics can seep into soil and … Read more
MUMBAI: Asian Paints has launched its partnership with the BCCI as the Official Colour Partner of India Home Cricket, introducing engaging, colour-led experiences for fans both in stadiums and on screens. The debut initiatives-Asian Paints ColourCam and Asian Paints Colour Countdown-made their first appearance during India’s series against South Africa, adding vibrant and playful moments … Read more
MUMBAI: Zee Entertainment UK has launched a dedicated single-IP channel for the historical drama Jodha Akbar on Samsung TV Plus in France, expanding its footprint in the region and enhancing its connected TV offerings. The move comes in response to audience engagement with Zee One in France and aims to provide a focused platform for … Read more
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