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Meta has teamed up with JioHotstar to launch a new awareness campaign that leverages the popular espionage series Special Ops 2.0 to educate viewers about the growing threat of online scams-particularly “digital arrest” frauds. The campaign video features acclaimed actor Kay Kay Menon reprising his role as Himmat Singh, though this time, the mission is far more … Read more
Famous Innovations has been appointed to lead communications and social media strategy for the World Pickleball League (WPBL), India’s first franchise-based professional pickleball league. With the sport rapidly gaining popularity among younger audiences in India, WPBL aims to blend competitive gameplay with culture and community-driven storytelling. The agency’s scope of work includes end-to-end content strategy, … Read more
Tesla’s much-anticipated entry into India has sparked frustration among its earliest Indian supporters-many of whom placed a $1,000 deposit nearly a decade ago for the Model 3, only to receive no vehicle and minimal communication. Notable tech entrepreneur Vishal Gondal, founder and CEO of GOQii, booked a Model 3 in 2016 within hours of registration. … Read more
Maruti Suzuki India, the country’s largest carmaker, is gearing up to expand its service network in a big way. The company has announced plans to set up around 500 additional service touchpoints in the current financial year, taking its total network to a staggering 6,000 outlets. The announcement comes on the back of Maruti Suzuki’s … Read more
In a bold move, Hewlett Packard (HP) is transforming its vast hardware footprint into a media powerhouse, launching a global advertising platform that reimagines its laptops and services as prime digital real estate. Dubbed HP Media Network, this ambitious venture offers advertisers access to over 100 million devices, reaching a staggering 830 wmillion global users … Read more
TVS Electronics has launched ‘TVSE Aikya’, a comprehensive AI-OPS Infrastructure Managed Services (IMS) platform designed to help enterprises modernize, secure, and scale their IT infrastructure. This innovative platform offers a suite of services that cater to the evolving needs of businesses, including workplace services, hybrid cloud management, managed network services, cybersecurity capabilities, and cross-functional support … Read more
In a groundbreaking initiative, Bisleri International has joined forces with EcoLine Clothing to revolutionize the fashion industry by converting PET waste into high-quality, eco-friendly clothing. This innovative partnership aims to promote sustainability, reduce plastic waste, and create a circular economy. Through Bisleri’s flagship initiative, Bottles For Change, the company will collect used PET bottles, which … Read more
AdLift, a global digital marketing agency under the Liqvd Asia group, has secured the paid media mandate for Aspero, a SEBI-registered Online Bond Platform Provider (OBPP). The partnership aims to accelerate Aspero’s digital growth by driving awareness and customer acquisition for its fixed-income investment offerings. Aspero is focused on making fixed-income instruments such as corporate bonds … Read more
Canara HSBC Life Insurance has rolled out a new brand campaign featuring cricketer Jasprit Bumrah and his wife, media personality Sanjana Ganesan. Created by Gurgaon-based PRAVIS Consulting and directed by Shoojit Sircar, the campaign underscores the essence of real-life promises and long-term commitments. The campaign includes two heartfelt films, portraying the couple in authentic conversations … Read more
Eternal (formerly Zomato) reported a 69.4% year-on-year surge in advertising and promotional spend during Q1 FY26, reaching ₹671 crore, up from ₹396 crore in Q1 FY25. Sequentially, ad investments rose 5.8% from ₹634 crore in Q4 FY25. Despite robust growth in revenue-from operations crossing ₹7,167 crore, a 70.4% increase over ₹4,206 crore in Q1 FY25-the company’s gains were overshadowed by elevated expenses. Net … Read more
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