Newsroom 
Conceptualised by Talented, the campaign highlights a unique local biscuit-eating habit. To celebrate Tamil Nadu Day, Britannia Milk Bikis has launched a hyperlocal campaign titled ‘A Bite of TN’. Created by Talented, the campaign shines a spotlight on a quirky regional habit-biting around the flower border and logo of Milk Bikis Classic, a variant sold exclusively … Read more
Deepali Naair has stepped down as Group Chief Marketing Officer at CKA Birla Group after a 2.5-year stint. A marketing veteran with over 30 years of experience, Naair previously held leadership roles at IBM, Mahindra Holidays, IIFL Wealth, and more. Known for her strategic acumen and her podcast Being CEO, her next move is yet … Read more
Sandeep Mehrotra, Head of Ad Sales at Sony Pictures Networks India, has stepped down after a 25-year tenure, citing personal reasons. Joining SPNI in 2000, Mehrotra played a key role in building strong teams and driving growth. SPNI MD & CEO Gaurav Banerjee thanked him for his unwavering commitment and lasting impact on the network … Read more
Ranbir Kapoor Stars in Gabit’s Latest Ad, Showcasing the Smart Ring as a Silent Health CompanionNew film highlights Gabit Smart Ring’s role as an all-in-one wellness guide Gabit has unveiled the second film in its advertising campaign, once again featuring Bollywood actor Ranbir Kapoor. The film presents the Gabit Smart Ring as a silent yet powerful health … Read more
Magic Moments vodka has rolled out a new campaign featuring actor Kriti Sanon, centred around its latest music video, ‘Ishaara Samajh Le’. The campaign celebrates spontaneity and instinctive joy, capturing a day that unfolds through unspoken gestures and intuitive moments. Set against a vibrant musical backdrop, the film showcases Kriti Sanon in naturally flowing scenes-raising toasts, … Read more
A new Kantar study, in collaboration with ASCI and UN Women’s Unstereotype Alliance, reveals that Indian men-especially Gen Z-feel misrepresented in advertising. The report, The Indian Masculinity Maze, highlights the disconnect between evolving male identities and outdated portrayals in ads. Based on a nationwide survey of 880 urban men and analysis of over 450 TV ads, … Read more
Decision driven by financial challenges, not performance CBS has announced that The Late Show with Stephen Colbert, one of the most iconic late-night programs in the U.S., will come to an end in 2026. The decision also marks the retirement of The Late Show franchise after a 33-year run. Stephen Colbert broke the news to his audience during … Read more
In a country where smartphones have become an integral part of daily life, it’s surprising that we still rely on outdated paper leaflets for product information. But what if we told you that there’s a simpler, more sustainable way to access the information you need? Enter the humble QR code. These tiny squares of magic … Read more
In a bold move to revolutionize the streaming landscape, Netflix is doubling down on its advertising ambitions. The company’s goal is clear: to double its ad revenue in 2025 and become a major player in the digital advertising space. At the heart of Netflix’s strategy is its innovative ad tech platform, which has already been … Read more
Despite its aggressive ad enforcement, YouTube Premium is struggling to win over Indian users. With less than 5% of India’s YouTube audience subscribing to the service, it’s clear that the platform’s messaging is falling flat. Industry experts say that the problem lies in YouTube’s pitch. “Paying to not see something still feels counterintuitive to most … Read more
All Rights Reserved @2025ViralVault
