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From Kanpur Workshop to National Footwear Star Founded in 2002 by Anil Gupta, Mardi Gras emerged from humble beginnings in Kanpur-India’s historic leather hub. The roots trace back to 1991, when the Gupta family’s business, Prachi Leathers, began crafting cowboy boot uppers for Western markets. Leveraging a deep understanding of leather craftsmanship, Anil Gupta set out to create stylish, … Read more
The film underlines how sustained effort brings real results—be it in skincare or fitness. Skincare brand Plum has launched a new campaign film for its 10% Niacinamide Face Serum with Rice Water, starring fitness icon Milind Soman. The campaign underscores the message: consistent effort leads to visible, long-term results-whether it’s glowing skin or physical well-being. The ad opens with … Read more
The film, conceptualised by TBWA\India, celebrates the journey from saving to investing with patience and consistency. To celebrate 25 years in the Indian mutual fund industry, Bandhan AMC has launched a nostalgic campaign titled ‘Raju Bhaiya Ki Kahani.’ Conceptualised by TBWA\India, the animated, music-led film traces the relatable journey of Raju-from his first piggy bank savings as a teenager to … Read more
Amisha Jain, former MD and SVP at Levi Strauss & Co for South Asia, Middle East, Africa, and Non-EU markets, has been appointed as the new MD and CEO of Arvind Fashions, effective August 13. She succeeds Shailesh Chaturvedi, who will support the transition. Jain brings a strong background in retail and strategy, having held … Read more
Dentsu has expanded its global innovation footprint with the launch of Dentsu Lab India in Mumbai on July 15, 2025, adding to its existing labs in Tokyo, London, and Warsaw. Founded in 2014 by Dentsu’s global chief creative officer Yasuharu Sasaki, Dentsu Lab focuses on AI, immersive technologies, and human-centered design to solve business challenges and create … Read more
Lenovo has unveiled its latest brand campaign, ‘Damn the Odds’, introducing Indian cricket star Jasprit Bumrah and popular gaming creator Mythpat (Mithilesh Patankar) as new brand ambassadors. The campaign marks a significant move to connect with India’s Gen Z-gamers, creators, and achievers who thrive on pressure. Rooted in the insight that today’s youth navigate constant pressure-from academics to side hustles … Read more
Following a competitive multi-agency pitch, Tuborg, the popular beer brand, has appointed Lowe Lintas as its creative agency in India. The mandate will be led by Lowe Lintas’ Gurgaon office and includes crafting the brand’s creative strategy and integrated communication across platforms. The focus will be on strengthening Tuborg’s connection with youth through cultural relevance, contextual storytelling, and a fresh creative lens. … Read more
Publicis Groupe reported a strong Q2FY25 performance, registering 10% overall revenue growth and 5.9% organic growth in net revenue, surpassing its five-year second-quarter CAGR of 4.9%. The company attributed the growth to momentum from robust new business performance, including over a dozen significant wins in the first half of 2025. Organic growth was consistent across key markets, with the U.S. at 5.3%, Europe … Read more
Godrej Consumer Products Limited (GCPL) increased its advertising and publicity spend to ₹1,369.21 crore in FY25, marking a 2.47% rise from ₹1,336.12 crore in FY24. The figures were revealed in the company’s annual report for the financial year ending March 31, 2025. Despite a challenging market environment, GCPL – the maker of brands like GoodKnight, Cinthol, and Godrej Aer— … Read more
Five-part campaign to spotlight her creative journey and debut new sneaker model Grammy-winning artist Rosalía has officially joined New Balance as its newest global brand ambassador. The partnership brings together her influence as a singer, songwriter, producer, and fashion icon with New Balance’s longstanding commitment to individuality and creative expression. “Rosalía reflects the celebration of … Read more
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