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Cityflo and Signpost India Join Forces to Grow Transit Advertising

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New partnership aims to reach working professionals during their commute Cityflo, the urban mobility platform, has formed a strategic alliance with Signpost India, a media-tech company, to offer a fresh channel for brands to connect with commuting professionals who value comfort, reliability, and tech-enabled transit. Fleet-Wide Ad Integration Signpost India will manage advertising across Cityflo’s fleet, which … Read more

Safari Partners with boAt to Launch Smart Luggage with Tracking Feature

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Available on Amazon Prime Day – delivered across metro and non-metro pin codes Safari, India’s leading luggage brand, has collaborated with consumer tech company boAt to unveil Safari Trackr, a new range of Bluetooth-enabled, trackable luggage. The collection launches during Amazon Prime Day (July 12–14, 2025) and will be available to customers across all serviceable metro and non-metro pin codes. … Read more

ZEE5 to Launch FAST Channels with Amagi

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Free ad-supported streaming TV debuts August 2025 for digital-first audiences ZEE5, as part of its push into connected TV, will debut free ad-supported streaming television (FAST) channels in India this August, in collaboration with Amagi Media Labs, a cloud-based streaming technology provider. What to Expect From the Leadership Amit Goenka, President – Digital Business & Platforms, ZEEL: “The … Read more

Anushka Sharma ties rakhi on dog in GIVA’s new Raksha Bandhan film

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Campaign conceptualised and executed in-house by GIVA team This Raksha Bandhan, GIVA has unveiled a digital film for its “Ties of Love” campaign starring brand ambassador Anushka Sharma. The video captures Sharma tying a rakhi on her dog, highlighting a fresh take on the festival’s spirit. The campaign was entirely conceptualised and executed by GIVA’s in-house team. Bringing the digital … Read more

WPP Appoints Cindy Rose as Chief Executive Officer

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New CEO takes charge September 1, 2025, succeeding Mark Read WPP plc has appointed Cindy Rose as its next Chief Executive Officer, effective September 1, 2025. She succeeds Mark Read, who will step down but remain on board through the end of the year to ensure a smooth transition. Currently the Chief Operating Officer, Global Enterprise at Microsoft, Rose has overseen … Read more

Perplexity Launches Comet: An AI-Powered Browser Redefining Web Interaction

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Perplexity AI, backed by Nvidia and SoftBank, has officially introduced Comet, an AI-powered web browser designed to shift internet use from passive navigation to active assistance. The browser is built on Chromium, compatible with Chrome extensions, and currently accessible to Perplexity Max subscribers at$200/month, with invitation-only access rolling out via a waitlist. Key Features Why Comet … Read more

Social Panga Secures Digital Marketing Mandate for Neo by Nippon Paint

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The agency will lead integrated content across digital platforms Social Panga has been appointed to drive the digital marketing mandate for Neo by Nippon Paint, the home makeover division of Nippon Paint India. Charged with shaping Neo’s digital presence, the Bengaluru-based agency is set to handle content creation, storytelling, and campaign execution across social platforms. Since … Read more

WPP Cuts Profit Forecast Amid Reduced Client Spending and Slower New Business Wins

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Agency group also continues CEO search As WPP continues its search for a new CEO, the agency holding group has revised down its profit forecast for the rest of 2025. The company now expects like-for-like revenue, excluding pass-through costs (such as third-party vendor fees), to decline by 3–5%, citing a “challenging economic backdrop” that has significantly impacted … Read more

Zepto to Raise $450–500M from Existing Investors; Valuation Expected to Hit $7 Billion

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Quick-commerce platform Zepto is reportedly in final talks to raise $450–500 million from existing, including General Catalyst and Avenir Growth, in a round expected to push its post-money valuation to $7 billion-a 40% jump from 2024’s $5 billion figure. Set to close imminently, the new funding will see current investors contribute pro rata, reinforcing Zepto’s domestic ownership plans despite a likely dilution of Indian … Read more

Volkswagen India Enlists Jasprit Bumrah for Golf GTI Campaign

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A “creative alignment” celebrating accuracy, consistency, and dependability Volkswagen India has launched its latest Golf GTI campaign featuring Indian cricket fast-bowler Jasprit Bumrah. The partnership underscores shared attributes: precision, consistency, and performance-traits inherent to both the Golf GTI and Bumrah. Precision Meets Engineering Excellence Volkswagen describes the tie-up as a “creative alignment”, driven by mutual emphasis on accuracy, control, and dependability. … Read more

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