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OOH media sees record performance in 2024, with digital formats fueling continued growth. Global out-of-home (OOH) advertising spend reached $46.2 billion USD in 2024, accounting for 4.8% of total global ad expenditure, according to the World Out of Home Organization’s latest Global Expenditure Report. Marking its strongest year to date, global OOH spend is projected to grow to $49.8 billion … Read more
The iconic line, long credited to Prasoon Joshi, has surprising origins. Few advertising taglines have left a lasting cultural impact like “Thanda Matlab Coca-Cola.” For many Indians in the early 2000s, it was more than just a slogan-it became part of everyday speech. And now, over two decades later, Aamir Khan has shared a surprising twist about … Read more
“If I wouldn’t give it to my sons, I won’t sell it to yours.” That’s the principle Viraj Bahl built Veeba on – now a ₹1,000 crore FMCG brand present in over 1,00,000 stores. But success came only after a hard reset. In 2011, Bahl launched a quick-service restaurant called Pocketful, serving naan pockets stuffed with Indian favourites. … Read more
SAVWIPL to oversee import, distribution, and service of Bentley cars across India Skoda Auto Volkswagen India Pvt Ltd (SAVWIPL) has officially added Bentley to its luxury brand portfolio, effective July 1. With this move, the iconic British marque becomes the sixth brand under the SAVWIPL umbrella, which already includes Skoda, Volkswagen, Audi, Lamborghini, and Porsche. As per a report … Read more
Affected families receive interim aid amid ongoing recovery efforts Air India announced on Friday that it has successfully disbursed interim compensation to nearly two-thirds of families who lost loved ones in the tragic June 12 crash of Flight AI 171-a Boeing 787‑8 Dreamliner en route from Ahmedabad to London Gatwick. The aircraft carried 242 passengers and crew; … Read more
Ishan Chatterjee will take over as CEO – Sports & Live Experiences at JioStar, succeeding Sanjog Gupta. He will also continue as Head of Business for Sports Revenue, SMB, and Creator at the Reliance-Disney JV. Chatterjee joined JioCinema in 2024 after 13 years at Google, and has prior experience at McKinsey and Hindustan Unilever.
Mamaearth has elevated Snigdha Anand to Senior Vice President of Marketing. She previously served as Vice President of Marketing at the company for three years. With over a decade of experience, Anand spent eight years at Unilever before joining Mamaearth. She shared the update on LinkedIn.
Pratik Vaja has joined Licious as Head of Marketing, bringing rich experience from the FMCG and retail sectors. He previously led marketing and CRM at More Retail and spent seven years at ITC, where he worked across sales and brand management for major FMCG brands. Vaja announced his new role on LinkedIn.
The International Cricket Council (ICC) has appointed Sanjog Gupta as its new Chief Executive Officer. Formerly CEO – Sports & Live Experiences at JioStar, Gupta brings over two decades of experience in sports strategy, broadcasting, and commercialisation. Known for driving the growth of major cricket properties like the IPL and ICC events, Gupta has played … Read more
Eternal Limited (formerly Zomato) has appointed Aditya Mangla as CEO of its food ordering and delivery business, succeeding Rakesh Ranjan, who steps down from senior management after a two-year tenure. Mangla, who joined Eternal in 2021, has led key roles across product, supply, and customer experience. Praised by CEO Deepinder Goyal for his humility, systems … Read more
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