Newsroom 
Parle Delivers a Witty Crunch to Britannia’s Pride Month InviteAfter Britannia’s bold front-page Pride campaign, Parle responds with a colourful, clever Instagram post-proving there’s room for camaraderie in competition. In a refreshing twist to India’s age-old biscuit rivalry, two of the country’s biggest FMCG brands-Britannia and Parle-have come together in a spirit of inclusion and … Read more
A quirky, fictional take replaces wedding cash with used phones-until Cashify steps in with the smarter, rightful solution. Cashify, India’s leading platform for buying and selling used smartphones, has launched a playful yet strategic campaign titled ‘Phone Wala Shagun’, reimagining how people view old phones-and turning them into cultural currency. The campaign taps into a humorous, … Read more
As the brand enters the seating solutions market, it expands its vision from better sleep to holistic home comfort. Sleepfresh, one of India’s established mattress brands, is broadening its horizons-entering the seating solutions market with a brand-new range of sofas, recliners, and sofa beds under its home label, Raunak Homes. The move marks a significant shift … Read more
Monks, the digital-first agency under S4 Capital, has appointed Sandipan Bhattacharyya as India Head – Creative. A highly awarded industry veteran, Bhattacharyya brings over two decades of experience from Saatchi & Saatchi, BBDO, and Grey South Asia. At Monks, he will lead creative strategy across Indian and global brands like Amazon and Tata Tea, with … Read more
Adfactors PR has appointed Hemant Gaule as Senior Vice President – Growth and Development Initiatives. In this strategic role, he will focus on fostering an AI-first work culture, building new practices, and driving leadership development through initiatives like the Adfactors Academy. Gaule, an IIM Ahmedabad alumnus and former CEO of SCoRe, brings over a decade … Read more
Proost Beer has appointed Depinder Bedi to lead Trade Marketing & Partnerships, marking a strategic move to strengthen its market presence and brand collaborations. With extensive experience in driving growth through channel strategy and strategic alliances, Bedi is set to play a key role in expanding Proost’s reach and visibility in the competitive craft beer … Read more
InMobi has appointed Kunal Nagpal as Chief Business Officer to lead its global advertising businesses, including Glance AI, InMobi Exchange, and InMobi DSP. In this newly created role, Nagpal will drive a unified go-to-market strategy and spearhead monetisation across platforms, aiming to deliver integrated, high-impact solutions for marketers. Backed by deep expertise and a bold … Read more
Mercedes-Benz India has appointed Brendon Sissing as Vice President, Sales & Marketing, effective August 1, 2025, succeeding Lance Bennett, who moves to the role of CFO in the Middle East. Formerly heading Mercedes-Benz Financial Services India, Sissing brings extensive experience in strategic transformation, digital integration, and customer-centric innovation. Under his leadership, the financial services arm … Read more
The actor endorses the 2X Diclofenac formula delivering neck pain relief in 2 minutes. Mankind Pharma has signed acclaimed actor Rajkummar Rao as the face of its flagship topical pain relief product, Nimulid Strong. The range, featuring a 2X Diclofenac formula, promises neck pain relief in just two minutes and is available in two convenient formats: Gel for sustained ease … Read more
Akash Yadav maintains his accusations and urges CEO Mehta to substantiate his statements. Shashank Mehta, founder of clean-health brand The Whole Truth, has countered fitness influencer Akash Yadav’s recent Instagram accusations alleging that the brand misleads consumers about added sugar content and product positioning. Yadav’s claim zeroed in on the brand’s Beginner Protein powder, highlighting its 4.3g of … Read more
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