Newsroom 
~ EMotorad joins the movement, bringing India’s dads both support and freedom this season ~ Frido, a leading D2C healthcare brand in India, is reimagining Father’s Day by shifting the focus from symbolic gestures to something far more meaningful – genuine care and everyday comfort for the one who rarely asks for it. The brand’s … Read more
Campaign uses sarcasm and street-level messaging to nudge viewers toward gifting dads an upgrade. This Father’s Day, CARS24 has rolled out a clever and unconventional campaign, flipping the script on emotional advertising with a dose of sarcasm. In high-footfall zones across Delhi and Bengaluru, the brand cordoned off parking spots with signs that read: “Reserved. For the car you should have … Read more
Four years after shaking up the beauty market with Paradyes-India’s first semi-permanent hair color brand-its founder – Yushika Jolly has unveiled a brand-new passion project: Love Lang. And this time, it’s all about hair care. In a heartfelt announcement, the founder shared the personal journey behind Love Lang, a brand built around the philosophy that hair … Read more
The initiative encourages fathers to take an active role in baby care and hygiene using Dettol Antiseptic Liquid. Dettol has launched its latest Father’s Day campaign, #DadsCanToo, highlighting the importance of shared parenting and encouraging fathers to actively participate in maintaining a clean, safe environment for their babies with the help of Dettol Antiseptic Liquid. The campaign challenges … Read more
The streaming service now aligns with Hulu and Paramount+ in ad volume, still well below traditional TV. Amazon has quietly doubled the ad load on Prime Video, increasing it to four to six minutes per hour, according to a report by Adweek. The move comes just 18 months after the platform first introduced ads, marking a significant shift … Read more
The aviation community and national leaders unite in grief following one of India’s worst air disasters. India’s leading private airlines-IndiGo, SpiceJet, and Akasa Air-have extended their deepest condolences and support to Air India following the devastating crash of Flight AI171 near Ahmedabad. The tragedy, which claimed over 260 lives, is among the deadliest aviation accidents in the country’s history. The … Read more
The quirky, phygital series highlights the need to cut through digital noise and rediscover immersive storytelling. Pocket FM has rolled out a new campaign that tackles the growing issue of content overload in today’s hyper-connected world. Titled “India, Kuch Acha Suno,” the campaign takes a playful yet meaningful approach-bringing international influencers to Indian streets to experience traditional roadside ear … Read more
Anagram Media Labs Wins Social Media Mandate for inDrive IndiaThe agency will lead content strategy, digital storytelling, and community engagement to build inDrive’s brand presence across Indian markets. Anagram Media Labs, a full-service marketing agency, has been appointed to manage the social media mandate for inDrive India, expanding its existing partnership with the global ride-hailing platform. … Read more
The campaign, created by DDB Mudra, positions Meta AI as a tool for inspiration and daily creativity. Meta has launched its intelligent assistant, Meta AI, in India with a campaign rooted in a simple, familiar question: “Aaj kya karoge?” (What will you do today?). Conceptualised by DDB Mudra, the campaign aims to reshape how people see and interact with … Read more
The strategy blends heritage-driven storytelling with localised content and high-impact performance marketing. Kickers, the iconic French lifestyle and footwear brand, has officially made its debut in the Indian market. To spearhead its digital presence, Kickers has partnered with Team Pumpkin as its integrated digital media agency, with the Kolkata team leading the mandate. The collaboration kicked off with the … Read more
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