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Zee Entertainment to Invest in Startup Bullet, Launching India’s First Micro-Drama App

Zee Entertainment is set to acquire a stake in the startup Bullet as part of its plan to launch a pioneering micro-drama app in India, marking a significant step in its evolution into a content and technology leader. Shares of Zee Entertainment Enterprises Ltd. caught attention on Tuesday following the announcement of its strategic collaboration … Read more

Warner Bros. Discovery to Split into Two Companies by 2026

The restructuring aims to streamline operations by separating its streaming and studios business from legacy cable networks. Warner Bros. Discovery (WBD) has announced a significant corporate restructuring that will see the media giant divided into two independent companies – one focused on studios and streaming, and the other managing its traditional cable television networks. The … Read more

Hrithik Roshan Revs Up Nostalgia in Hero Karizma’s Comeback Campaign

The action-packed ad for the new Karizma XMR Combat edition bridges the gap between past and present, with Hrithik Roshan leading the charge once again. Hero MotoCorp has reignited memories and engines alike with its latest campaign for the Karizma XMR Combat edition, bringing back Hrithik Roshan in a cinematic tribute to the bike that once defined aspirational motorcycling … Read more

Anand Vaidya Joins Alvarez & Marsal to Lead PR for GESS Division

He will focus on enhancing the firm’s global positioning in the consulting space. Anand Vaidya has been appointed Associate Director – Public Relations, GESS (Global Executive Support Services) at Alvarez & Marsal, a global professional services firm. He shared news of his new role via a LinkedIn update. In his new capacity, Vaidya will work on strengthening … Read more

Raj Shamani: From Humble Beginnings to Entrepreneurial Icon

Raj Shamani, born on July 29, 1997, in Indore, Madhya Pradesh, is a prominent Indian entrepreneur, motivational speaker, and content creator. His journey from a small-town boy to a millionaire entrepreneur is a testament to his resilience and vision. Early Life and Entrepreneurial Spark Raised in a family with a strong business background, Raj was introduced … Read more

Chirag Chandiramani elevated to Associate Vice President at Starcom India

Chirag Chandiramani has been elevated to Associate Vice President at Starcom India, as announced via his LinkedIn post. Previously serving as Senior Business Director, he has been with Starcom for nearly four years. A seasoned advertising professional with over a decade of experience, Chandiramani has worked with leading brands like P&G, Meta, Tata Motors, and … Read more

Abhisheik Joshi named CEO of New Media Holding

Abhisheik Joshi has been named Chief Executive Officer of New Media Holding, signaling a bold new direction for the company. A seasoned leader known for his sharp storytelling and digital-first mindset, Joshi brings years of experience across media, entertainment, and tech. His appointment marks the beginning of a transformative phase, as New Media Holding looks … Read more

Kalyani Srivastava has been appointed Chief Business Officer at Creativeland Asia.

Kalyani Srivastava has stepped into the role of Chief Business Officer at Creativeland Asia, marking a powerful new chapter in her dynamic career. Known for her strategic acumen and leadership in the advertising world, she brings a wealth of experience to the agency’s growth ambitions. With this move, Creativeland Asia is set to strengthen its … Read more

Network18 Joins Hands with Nuvama Group for Strategic Brand Partnership

The year-long collaboration features co-branded content, in-show integrations, and multiplatform amplification across CNBC’s business news network. Network18 has announced a strategic, year-long partnership with Nuvama Group, a leading name in wealth management, aimed at enhancing brand engagement and visibility. The alliance, which commenced on June 2, 2025, will see Nuvama integrated across multiple platforms within … Read more

Team Pumpkin Wins Digital Marketing Mandate for YAIT

As part of the engagement, the agency will craft and implement targeted social media and performance marketing strategies to promote YAIT’s offerings. Team Pumpkin, a prominent full-service digital agency, has been selected to spearhead digital marketing efforts for YAIT, a rising sports brand known for its premium sports equipment. This collaboration is aimed at strengthening … Read more