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Indian firms outpace Asia-Pacific peers in AI adoption, with personalization and productivity gains in focus India has emerged as a global frontrunner in generating return on investment (ROI) from generative AI, according to a recent study by Adobe. However, while adoption is strong, challenges around data infrastructure and governance continue to limit the full potential of … Read more
WHSmith India has appointed Shantanu Chakravartty as its CEO and Director. A travel retail veteran with over 15 years of experience, Chakravartty played a key role in steering the company through the COVID-19 crisis, safeguarding over 20,000 jobs and ensuring business continuity. He also co-founded the Airport Services Association of India to support the industry … Read more
Divya Chadha, a seasoned marketing professional with over a decade of experience in digital and music streaming, has joined Amazon Music India. She was previously Head of Brand and Consumer Marketing at Spotify India, where she played a key role in shaping the brand. Chadha has also held roles at Amazon and eBay. While the … Read more
Swiggy has elevated Sanjana Shetty to AVP – PR and Communications. She joined the company in 2017 as Senior Manager and most recently served as Director of PR and Corporate Communications. With over 15 years of experience, Shetty brings deep expertise in media relations, crisis communication, IPOs, product launches, and internal comms. She has previously … Read more
The latest film highlights how Mac and Apple Intelligence tools like Writing Tools and the M4 chip in MacBook Air empower students to learn more creatively and efficiently. Apple has unveiled its second Mac campaign aimed at college students in India, titled “Lessons”-a continuation of last year’s “Work Is Worth It” campaign. The new film showcases how Mac … Read more
The deal involves Omnicom Merger Sub combining with IPG, paving the way for a major shift in the global advertising industry. The Competition Commission of India (CCI) has granted approval for Omnicom Group Inc.’s proposed acquisition of The Interpublic Group of Companies, Inc. (IPG), marking a major milestone in a global advertising merger valued at … Read more
The duo brings a bold and authentic energy to the platform, championing self-expression and diverse style narratives. Nykaa Fashion has unveiled actors Ishaan Khatter and Shanaya Kapoor as the new faces of its brand, reinforcing its commitment to individuality and style diversity. This collaboration aims to showcase the platform’s expansive fashion offering-from statement occasion wear to effortless everyday looks. Both … Read more
Created by BRANDED, the Wolf embodies agility and alertness, reinforcing the drink’s energy-focused positioning. Charged, Coca-Cola India’s energy drink offering, has launched a striking new brand identity with the introduction of its official mascot – the Wolf. Developed by creative agency BRANDED, the Wolf appears in the latest season of “Mind Charged, Body Charged”, alongside brand ambassador Aamir Khan’s … Read more
The new format delivers a 3D scrolling experience, boosting engagement rates by over 25%. VDO.AI, a global leader in ad tech innovation, has introduced a breakthrough In-Scroll Display Ad Format, redefining how brands engage with users. This new format brings interactivity and motion to traditional static ads, delivering a visually immersive experience that works effortlessly across … Read more
New ad formats and expanded CTV capabilities aim to help marketers cut through the noise and drive results. LinkedIn has expanded its video advertising capabilities with the launch of First Impression Ads, Reserved Ads, and enhanced CTV Ads, aimed at helping B2B marketers engage audiences more effectively. According to LinkedIn’s 2025 B2B Marketer Sentiment Research, 90% of Indian B2B … Read more
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