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Integrated creative agency Tilt has appointed Subbaraju Alluri as CEO – SEA. With over two decades of leadership experience in marketing and communications, Alluri will spearhead Tilt’s regional growth, enhance its integrated offerings, and expand its presence across key Asian markets. Welcoming him, HM International Group CEO William Chan praised his strategic vision and entrepreneurial … Read more
Gulshan Verma has embarked on a new chapter as Director at Amazon Ads, where he will lead the Large Clients Services (LCS) division in India. Formerly the CEO of JioAds, Verma brings over two decades of experience in digital media and advertising to his new role. His previous leadership positions include Senior Vice President and … Read more
Bhavya Taneja has been elevated to Chief Marketing Officer at PNB Housing Finance Limited, after serving as National Head – Marketing. In his new role, he will lead brand management, market positioning, public relations, and digital marketing. Taneja has been with the company for nearly six years and previously held leadership roles at IIFL Wealth, … Read more
New campaign by Ogilvy blends nostalgia with purpose across eight heartwarming brand films. Tata Salt has reintroduced its legendary jingle, “Namak Ho Tata Ka… Tata Namak,” in a refreshing new campaign that underscores the critical role of iodine in children’s mental development. The campaign, titled Tata Namak 2.0, is a modern tribute to a melody deeply rooted in … Read more
The association reinforces TCL’s ‘Master the Moment’ philosophy, connecting with consumers through Sharma’s leadership and popularity. TCL India, one of the leading global consumer electronics brands, has announced the extension of its partnership with Rohit Sharma as brand ambassador for the second consecutive year. The collaboration, facilitated through Rise Worldwide, continues to build on shared values of performance, … Read more
Conceptualised by McCann Worldgroup India, the film features narration and lyrics by Prasoon Joshi, with music by Shantanu Moitra. Happydent, the popular chewing gum brand from Perfetti Van Melle India, has launched a new campaign titled “Chamking Gum: Chamka Muskaan, Jagmag Jahaan.” True to the brand’s iconic storytelling, the campaign revives its classic “bright smile” narrative-this time, to … Read more
A bold step into the future of digital journalism with speed, trust, and user-first design at its core Jagran New Media, the digital division of Jagran Prakashan Limited, has announced the official launch of TheDailyJagran.com, a reimagined, premium English news platform tailored for today’s digital-first audience. This strategic evolution of its English news vertical reflects Jagran’s … Read more
New youth-focused line blends comfort, style, and everyday functionality Jockey, the iconic brand synonymous with innerwear, sleepwear, and athleisure, has introduced its latest offering – JKY Groove, a trend-forward athleisure collection tailored specifically for Gen Z consumers aged 18 to 24. Available exclusively at 52 Jockey exclusive stores across India and on the brand’s official website, JKY Groove marks … Read more
Campaign focuses on the emotional impact of insurance during life’s most critical moments Policybazaar has unveiled a powerful new brand campaign that highlights the real-world value of insurance through the lens of its claims assistance services. At the heart of the campaign is a series of emotionally driven films, featuring real testimonials from families across … Read more
In a landmark moment for India’s fashion-tech ecosystem, homegrown menswear brand SNITCH has raised $40 million in its Series B funding round, securing the confidence of marquee investor Chetan Naik of 360 ONE Asset. The round also saw continued support from existing investors IvyCap Ventures and SWC Global, as well as participation from industry stalwarts including Ashish Wadhwani, … Read more
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