Newsroom

The new campaign uses humor and cultural cues to strengthen brand recall, positioning Chinese Wok as India’s go-to destination for Desi Chinese cravings this festive season. Chinese Wok, India’s largest homegrown Desi Chinese QSR, has rolled out a new campaign titled ‘Chinese Bole Toh, Chinese Wok’, celebrating India’s love for Desi Chinese food this festive season. … Read more

Turning every meal into a refreshing experience with India’s favourite dishes. Coca-Cola has launched a vibrant new campaign that celebrates the joy of pairing a chilled Coke with India’s beloved meals, making every bite an “aaah”-filled moment. Conceived by Ogilvy and directed by Advait Chandan, the campaign stars Diljit Dosanjh and Sanya Malhotra, combining youthful … Read more

Blending entertainment and storytelling, the campaign targets Gen Z with a mix of thrill and fun. Fanta, in collaboration with Universal Pictures, has launched a global Halloween campaign featuring horror icon Chucky – now on a mission for the world’s favorite orange drink. The limited-edition Fanta Halloween Collection packs celebrate fandom, nostalgia, and Gen Z’s … Read more

BMW India, in collaboration with Interactive Avenues and VDO.AI, has launched immersive Connected TV (CTV) campaigns for the BMW 2 Series Gran Coupé and BMW X3, blending innovation, design, and interactivity to elevate automotive storytelling. The BMW 2 Series Gran Coupé campaign featured an interactive carousel format, while the BMW X3 integrated dynamic visual backdrops, offering audiences an engaging, remote-controlled experience. Powered by VDO.AI’s … Read more

Lotto, under Agilitas Sports, has launched its latest campaign – ‘Happy Feet’, a vibrant ode to movement and individuality that places sneakers at the heart of self-expression. The campaign captures how every step reflects emotion, rhythm, and energy – echoing Lotto’s youthful, sport-inspired DNA. Set to the timeless Kishore Kumar and R.D. Burman classic “Yeh Jawani Hai Deewani”, … Read more