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In recent days, a concerning pattern has emerged involving the Chief Financial Officer (CFO) of a competing firm who, according to internal sources at Zepto, has been orchestrating a smear campaign targeting the company. The alleged tactics include reaching out to Zepto’s investors with unfounded claims, distributing fabricated data through intermediaries, and deploying bots across … Read more
Prime Video has announced June 12 as the premiere date for The Traitors, the Indian adaptation of the hit international reality show. New episodes will stream every Thursday at 8 PM IST. Produced by BBC Studios India and adapted from IDTV’s format, distributed by All3Media International, The Traitors has been adapted in over 35 versions globally across 30+ countries. The Indian edition will be hosted by Karan … Read more
McCann Worldgroup India has been recognized at the D&AD Awards 2025, securing three awards and one shortlist for its impactful “Fit My Feet” campaign, along with one award and two shortlists for the “Dabba Savings Account”campaign. “Fit My Feet” Campaign for Buckaroo Footwear Leading the honors was the “Fit My Feet” initiative, which received: This campaign introduced low-cost, custom footwear kits co-developed with orthopedic experts and footwear designers. These … Read more
Oakley has officially announced Indian cricketer Shubman Gill as its new brand ambassador and the face of its “Artifacts from the Future” campaign in India. Known for his consistency, elegant stroke play, and composure under pressure, Gill has quickly become one of the most exciting young talents in global cricket. His journey has inspired millions of young Indians, embodying … Read more
redBus, India’s leading online bus ticketing platform, has launched its latest ad campaign titled “Bass! – Bus Karo, redBus Karo.” Designed to reinforce the brand’s association with bus travel, the campaign plays on the everyday Hindi word “Bas” (meaning “enough” or “stop”)-commonly used in Hindi-speaking and surrounding regions. The initiative aligns with redBus’ long-term brand proposition, “Bus Yaani redBus,” aiming to … Read more
Britannia has signed World Chess Champion Gukesh Dommaraju as the new face of Milk Bikis, launching an innovative campaign titled ‘Milk Bikis Smart Moves’. At just 17, Gukesh became the youngest FIDE Candidates winner and is now inspiring young minds across India through this engaging initiative. The campaign introduces a virtual chess game, accessible via a QR code on Milk Bikis Base … Read more
Gulshan Verma is set to join Amazon Ads India to lead its Large Clients Services (LCS) business, marking a strategic move to strengthen Amazon’s advertising portfolio. With over 20 years of experience, Verma has been CEO of JioAds since 2021 and previously led advertising at Disney+ Hotstar, driving significant revenue growth. His extensive background includes … Read more
The Sleep Company has appointed Alpesh Jain as Chief Technology Officer (CTO) to drive its next phase of tech-led growth. With over 16 years of experience across e-commerce, automotive, and hospitality, Alpesh previously served as VP of Technology at The Good Glamm Group. In his new role, he will lead digital transformation and develop scalable, … Read more
Stefi Dsouza has joined United Breweries Ltd. as the Media Lead, marking an exciting new chapter in her career. With a passion for impactful storytelling and media strategy, she is set to drive innovative campaigns and amplify the brand’s presence across platforms. Here’s to brewing bold ideas and refreshing beginnings!
To mark its 20th anniversary, SpiceJet has launched a unique promotional safety awareness campaign featuring Malaika Arora, in collaboration with Amazon MX Player’s Hip Hop India Season 2. The initiative blends traditional inflight safety instructions with modern hip-hop flair, aiming to capture passenger attention through creativity and entertainment. “Kripiya Dhyaan DJ” – A Fresh Take on Flight Safety Titled “Kripiya Dhyaan … Read more
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