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Gamified campaign on the Swiggy app blends convenience with wanderlust, offering users a chance to win a holiday to Australia. Swiggy has announced a first-of-its-kind partnership with Tourism Western Australia (TWA), launched around World Tourism Day 2025, to inspire Indian travellers to explore Western Australia. At the heart of the campaign is the Quokka, fondly called “the world’s … Read more
Celebrity couple highlights modern co-parenting through baby skincare range Skincare brand Cetaphil has appointed celebrity couple Rohit Sharma and Ritika Sajdeh as brand ambassadors for Cetaphil Baby, its range dedicated to gentle and safe baby skincare. The couple, parents to two young children, will endorse the range across all platforms, bringing visibility to modern parenting practices. In today’s households, parenting … Read more
The beauty brand founded by Ananya Birla activates mobile experiences, influencer-led journeys, and city-wide contests to connect with consumers. Kolkata: Durga Puja, the cultural heartbeat of Kolkata, is synonymous with lights, art, and pandal-hopping. This year, the city’s iconic yellow Ambassador taxis are donning an unexpected hue – lilac-as part of a five-day campaign by … Read more
The campaign introduces the Bridal Glow Kit as a trusted companion to help brides preserve radiance through wedding festivities. The Face Shop, the Korean skincare brand, has launched its latest campaign Glow Insurance, featuring brand ambassador Khushi Kapoor. Designed around the idea of safeguarding bridal beauty, the campaign spotlights the stress and fatigue that often dull … Read more
The fintech brand’s witty films highlight how foresight and timely investments can transform lives. Groww, the digital investment platform that enables users to invest in stocks, mutual funds, ETFs, and other financial products, has unveiled its latest campaign: “Jo aage ki sochte hain, grow karte hain.” The films use humor and everyday mix-ups to drive home the … Read more
The cricketers trade their serious on-field personas for cheerful commutes, highlighting Uber as the stress-free travel choice. Uber India has launched a playful new campaign featuring cricket stars Gautam Gambhir and Ravichandran Ashwin, who swap their trademark intensity on the pitch for light-hearted rides across the city. From bikes to autos to cars, the duo … Read more
The campaign reimagines Pujo as a celebration where human creativity and AI innovation come together. AMD, in collaboration with Social Panga, has launched a festive Durga Puja film set in a traditional Kolkata idol-making workshop. The narrative explores the relationship between an idol maker and a young creator, symbolizing how human imagination and AI-powered innovation … Read more
Fun, portable packs deliver 5g of protein under 100 calories in Mango, Cookies & Cream, and Choco Hazelnut SuperYou, the health-focused snack brand, has unveiled SuperYou Protein Wafer Minis, a bite-sized spin on its popular protein wafers. Designed as a smarter alternative to conventional chocolates, the new Minis combine nutrition, indulgence, and convenience in a pocket-friendly … Read more
Campaign combines celebration, indulgence, and interactive rewards for consumers Ferrero Rocher has unveiled its new Diwali campaign, ‘Add Your Golden Touch’, featuring brand ambassador Hrithik Roshan. The film follows Roshan through a day of Diwali celebrations, highlighting how Ferrero Rocher turns simple moments into warm, golden experiences of joy and togetherness. From morning greetings to evening festivities, … Read more
Shailesh Chaturvedi has resigned as Managing Director & CEO, Director, and Board Committee member of Arvind Fashions Limited, effective September 30, 2025, citing personal reasons. In his resignation letter, he thanked the Board for its support and confirmed there were no other material reasons for his decision.
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