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JioStar Entertainment Launches ‘The Collective’ to Transform Advertising Conversations in Entertainment

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JioStar Entertainment has introduced The Collective, a new industry-focused series designed to unite leading voices from the advertising and entertainment sectors. The initiative aims to foster insights, spark meaningful dialogue, and explore the evolving future of advertising in India’s entertainment landscape. The premiere episode is now live, featuring a distinguished panel of marketing leaders: Jahid Ahmed (HDFC Bank), … Read more

Mahindra Group Celebrates 80 Years of Purpose-Driven Growth and Inclusive Enterprise

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Delhi: Mahindra & Mahindra Ltd. marks its 80th Founders Day, commemorating the vision of J.C. Mahindra and K.C. Mahindra, who founded the company on October 2, 1945, coinciding with Mahatma Gandhi’s birth anniversary. From its first advertisement in The Times of India, Mahindra extended an open invitation to enterprising individuals from all communities, championing courage, fairness, and opportunity at … Read more

MS Dhoni Leads JioMart’s Festive Campaign Celebrating Choice and Convenience

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JioMart has launched its new festive campaign, JioUtsav, built around the thought “Kyonki India Chahe Aur”(Because India wants more). The campaign celebrates the joy of getting it all, range, value, and convenience-without compromise. Headlining the campaign is MS Dhoni, joined by Sunidhi Chauhan, Shivaji Satam, and Narain Karthikeyan across four quirky films that bring JioMart’s festive promise to life: Recognizing that Indian … Read more

PUMA Brings Usain Bolt to Mumbai for Star-Studded 5v5 Football Match

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Mumbai witnessed a spectacular celebration of football as Usain Bolt traded his sprinting spikes for football boots in a 5v5 exhibition match curated by PUMA India at Mukesh Mills. The event brought together players from Mumbai City FC and Bengaluru FC, alongside Bollywood celebrities, creating a unique fusion of sport and entertainment. Known for his love of football, Bolt thrilled fans with … Read more

OYO Checkin App: The Future of Hassle-Free Stays is Here

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OYO, India’s hospitality trailblazer, is making travel smarter and smoother with its Checkin App, designed for the modern traveller who values speed, convenience, and comfort. Whether you’re on a business trip, a weekend getaway, or a spontaneous adventure, OYO ensures your stay begins the moment you open the app. No more waiting in queues or juggling paperwork. … Read more

From Clutter to Culture: Ogilvy’s Pujo Campaigns Celebrate Tradition with Creativity

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Durga Puja, the soul of Bengal, is more than pandals, dhaak, and festivities-it’s a celebration of stories, memories, and emotions. For over a decade, Ogilvy East, the regional arm of Ogilvy India, has been reshaping how brands communicate during the festival, turning clutter into culture. This year’s campaigns continued that tradition with innovative, culturally rooted activations … Read more

Vadilal adds AI twist to its ‘Zara Muskuraiye, Vadilal Khaiye’ campaign with interactive Dialogue Challenge

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Vadilal, one of India’s most iconic ice cream brands, has taken its popular ‘Zara Muskuraiye, Vadilal Khaiye’ campaign to the next level with an AI-powered ‘Dialogue Challenge.’ Conceptualized and executed by 82.5 Communications, the initiative transforms consumers from passive viewers into co-creators by inviting them to script their own dialogues for personalized ad films. Participants can join the experience by … Read more

MakeMyTrip turns iconic Bollywood villains into travel problem-solvers in new campaign

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MakeMyTrip, India’s leading online travel company, has launched a quirky new digital campaign, “Villian Mat Bano,” that puts a dramatic spin on common hurdles faced by Indian travellers heading abroad. From early hotel check-ins and last-minute international flight date changes to the stress of visa rejections and finding hotels suited to Indian preferences, the campaign highlights how … Read more

ASUS India partners with Soha Ali Khan to spotlight the versatile All-in-One V400 series

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ASUS India has launched a new social media campaign, “All in One for All”, featuring actress Soha Ali Khan, to showcase the adaptability and performance of the ASUS All-in-One V400 series. https://www.instagram.com/reel/DPQgLaegd5s/?utm_source=ig_web_copy_link The campaign draws parallels between Soha’s multifaceted roles-mother, daughter, wife, actor, and more-and the V400’s ability to seamlessly support diverse needs. Whether it’s professional tasks, family … Read more

AbhiBus goes all-in on AI with festive ad campaign

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The Grand Festive Bus Sale brings tech-driven storytelling, heavy discounts, and festive cheer for travellers. AbhiBus, one of India’s leading bus ticketing platforms, has unveiled an AI-generated ad campaign to power its Grand Festive Bus Sale, offering attractive discounts for Dussehra and Diwali travel. What makes this campaign stand out is its end-to-end AI production-from visuals to music-crafted entirely in-house. The … Read more

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