Newsroom

Brand debuts with Airbrush Flawless Foundation, available exclusively on Nykaa Charlotte Tilbury has made its official India debut, announcing actress and style icon Sobhita Dhulipala as its first-ever brand muse in the country. Sobhita will front the launch of the brand’s Airbrush Flawless Foundation, a global bestseller now introduced to Indian consumers. Available in 34 shades, the foundation is … Read more

The campaign blends AI, absurd humor, and Deol family nostalgia to promote gold coin rewards. CRED has launched its latest campaign featuring Bollywood actors Bobby Deol and Abhay Deol, marking the duo’s first-ever on-screen pairing. Known for its offbeat advertising, CRED once again leans into humor and surrealism to stand out in the crowded fintech space. … Read more

The campaign highlights the Care-Boost Complex, promising to reverse three years of hair damage instantly. Schwarzkopf Professional has unveiled its latest campaign featuring long-time brand muse Mira Kapoor, showcasing the transformative power of the new Bonacure Repair Rescue range. The campaign film spotlights Schwarzkopf’s advanced Care-Boost Complex, which promises to “instantly reverse three years of hair damage.” Through a … Read more

‘Feed Good Times’ makeover launches alongside the indulgent Ultimate Cheese Crust Pizza Hut has kicked off a bold new chapter with the launch of its refreshed global identity. At the heart of the transformation is the new tagline “Feed Good Times”, supported by a modernized logo, a vibrant visual identity, and a renewed focus on delivering … Read more

Campaign underscores sustainability, circularity, and fan engagement at scale Coca-Cola India, in partnership with the International Cricket Council (ICC), has relaunched its flagship sustainability initiative ‘Maidaan Saaf’ for the ICC Women’s Cricket World Cup 2025. The campaign reaffirms the company’s commitment to responsible waste management and circularity at one of India’s most celebrated sporting events. Running from September 30 … Read more