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Google has launched an innovative cricket-themed campaign for IPL 2025, introducing a playful trivia feature called “Googly” that transforms how fans engage with cricket knowledge. The campaign stars former Indian cricket captain Sourav Ganguly in a humorous new persona – “Sourav Gangoogly” – leading an entertaining digital experience that combines sports enthusiasm with unexpected comedy. … Read more
April 15, 2025; Mumbai, India: The ABBY Awards powered by One Show today announces the appointments of Björn Ståhl, Chief Creative Officer, Uncommon Creative Studio, Stockholm, Sweden and Youri Guerassimov, Chief Creative Officer, Marcel Paris, France as International Jury Chairs for the 56th edition ABBY Awards powered by One Show. Björn Ståhl, CCO, Uncommon Creative Studio Stockholm has been appointed as … Read more
Strategic rebrand aligns with global naming architecture as agency continues strong growth trajectory FCB Group India has officially rebranded to FCB India, streamlining its naming structure to align with FCB’s global architecture. This strategic rebranding initiative aims to create greater clarity in the organization’s structure while ensuring consistent representation across international markets. As part of … Read more
The pizza giant tackles the common ‘dry pizza’ problem with innovative marinated toppings and authentic Indian sauces April 16, 2025 Pizza Hut has unveiled its innovative Juicylicious Pizza Range, specifically designed to address a persistent challenge in the pizza industry – dry, uninspiring pizzas that fail to deliver on flavor expectations. This new offering features … Read more
The American burger chain introduces spicy Korean flavors as K-wave trend continues to sweep through India’s quick-service restaurant industry Wendy’s has officially joined the Korean food trend sweeping through India’s fast food landscape, launching a new Korean-inspired menu in partnership with Rebel Foods. This strategic move follows similar Korean-themed offerings from competitors McDonald’s and Burger … Read more
Strategic quick commerce partnership aims to meet urgent cooling needs as temperatures rise across India Orient Electric has announced a strategic partnership with quick commerce platform Zepto, enabling customers to receive their fan deliveries in just 10 minutes during the scorching summer months. This collaboration comes with a catchy new campaign slogan: “Hawa ke saath … Read more
Omnicom Group reported Q1 2025 revenue of $3.7 billion, representing a 1.6% year-over-year increase with organic revenue growth of 3.4%. The company’s strongest performance came from its media and advertising division (7.2%) and precision marketing operations (5.8%). The holding company has adjusted its 2025 organic growth forecast to 2.5%-4.5%, lowering the bottom end from the … Read more
Publicis Groupe has delivered impressive financial results for Q1 2025, achieving 9.4% growth in net revenue and 4.9% organic growth. The strong performance stems from strategic positioning, significant client acquisitions, and continued investment in digital transformation technologies. The French advertising leader secured over a dozen major new clients across various sectors while investing €500 million … Read more
Meta Platforms Inc. is currently undergoing a significant antitrust trial in the United States, where the Federal Trade Commission (FTC) has accused the tech giant of unlawfully acquiring Instagram and WhatsApp to eliminate potential competition in the social media market. FTC’s Allegations and Legal Proceedings The FTC’s lawsuit, filed in December 2020, alleges that Meta’s … Read more
Bollywood actor Taapsee Pannu has officially joined hands with skincare giant Nivea as its Indian global brand ambassador, marking a powerful collaboration between a trusted beauty brand and one of India’s most influential female stars. Taapsee Pannu: A Bold, Beautiful, and Empowering Choice for Nivea In a move that reinforces Nivea’s commitment to inclusivity, authenticity, … Read more
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