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The ‘Life Par Full Control’ campaign seeks to break the silence around incontinence and empower seniors to live freely and confidently. Tulips, the personal hygiene brand known for its innovative solutions, has forayed into the adult hygiene category with the launch of TULIPS Adult Diaper Pants. To lead the conversation, the brand has roped in veteran … Read more
The campaign draws on the instinct to turn to loved ones in difficult moments, urging people to secure their family’s future with timely financial planning. HDFC Life has unveiled its latest term insurance campaign, ‘First Call’, designed to remind individuals of one universal truth – in times of crisis, the first instinct is to call family. … Read more
The emotional storyline is moving, but its closing message revives outdated ideas of masculinity. The age of the metrosexual man seems long gone – at least if Wild Stone’s latest commercial is anything to go by. The new ad for the brand’s men’s soap positions itself as a celebration of masculinity, but its message has … Read more
The latest updates enhance creativity, personalisation, and ease of use across the platform. WhatsApp has rolled out a fresh set of features designed to make chats more dynamic, personal, and convenient. The updates span motion-enabled media, AI-powered customisation, improved group discovery, and new tools for Android users. Live & Motion Photos:Users can now share Live … Read more
Tata Play’s latest campaign blends character-based storytelling with generative AI to create a charming, relatable mascot designed to engage audiences across every touchpoint. Tata Play, the content distribution platform, has unveiled Coco, an AI-assisted puppy mascot who will represent the brand across television, digital, app interfaces, and customer communication channels. Developed in partnership with Ogilvy and Aesthetic Intelligence Labs, … Read more
Humour meets science as Deconstruct launches a campaign to make skincare approachable for skeptics and beginners. Deconstruct, the science-backed skincare brand, has rolled out a new campaign titled “India’s Biggest Skincare Skeptics”, featuring comedian Aakash Gupta and dermatologist Dr. Jushya Sarin. The initiative aims to debunk popular skincare myths while making skincare conversations fun, factual, and accessible. https://www.instagram.com/reel/DPBuHchjAgo/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The … Read more
From a custom Ralph Lauren gown to Tiffany & Co. diamonds and a Rare Beauty glow, Selena Gomez’s Santa Barbara wedding was a study in timeless, effortless elegance. https://www.instagram.com/p/DPH6AbikoLG/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Santa Barbara: Selena Gomez and Benny Blanco are officially married. After announcing their engagement on December 11, 2024, the couple exchanged vows on September 27, 2025, in an … Read more
‘Chhoto Byomkesh’ blends curiosity, culture, and storytelling to create a strong family connect in Bengal. WPP Media, in collaboration with Hoichoi, has launched Horlicks Chhoto Byomkesh, a branded content initiative that reimagines the childhood of Bengal’s most beloved fictional detective. Conceptualised by Team Fulcrum for HUL, the series aligns Horlicks’ core philosophy of curiosity and growth with … Read more
The four-part series explores friendship, first love, and self-expression, while celebrating beauty and confidence. Terribly Tiny Tales (TTT) has premiered Pookie, a four-episode microdrama created in collaboration with Maybelline New York to promote its SuperStay Matte Ink collection. The series dives into the chaotic, heartfelt, and funny moments of college life through the story of Raima (played by lifestyle creator Tarini … Read more
Page Industries, the exclusive licensee of Jockey International (USA), has launched a new women’s innerwear collection as part of its ‘Designed to Disappear’ campaign. Crafted using advanced bonding technology, the range promises a next-to-skin fit and seamless comfort, combining luxury with subtle support. Designed to disappear beneath clothing, the collection empowers women to feel confident and comfortable … Read more
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