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Allen Solly Appoints Sania Mirza as First-Ever Brand Ambassador for Womenswear Line

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Marks a bold step in celebrating modern Indian women through fashion Allen Solly, the premium fashion brand from Aditya Birla Lifestyle Brands Limited (ABLBL), has announced tennis icon and global style influencer Sania Mirza as the first-ever brand ambassador for Allen Solly Woman. This strategic collaboration underscores a fresh direction for the brand’s womenswear category, reinforcing its commitment … Read more

Havas India Forms Strategic Partnership with Banijay Asia

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Collaboration aims to blend advertising and entertainment for culture-shaping brand storytelling Havas India, part of the Paris-headquartered advertising and communications network Havas, has announced a strategic partnership with Banijay Asia, the regional arm of Europe’s largest studio, Banijay Entertainment—the group behind global hits like MasterChef, Survivor, Big Brother, and Temptation Island. In India, Banijay Asia has established itself as a … Read more

Bru Gold Returns with Sara Ali Khan and Aditya Roy Kapur

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Hindustan Unilever’s coffee brand relaunches its freeze-dried blend with a playful new campaign Hindustan Unilever’s coffee brand Bru has relaunched Bru Gold with a new campaign featuring actors Sara Ali Khan and Aditya Roy Kapur. The film celebrates playful young love as the duo get lost in the rich aroma and flavour of Bru Gold. Bru Gold, a freeze-dried coffee blend, is … Read more

Snapchat Doubles Engagement in India as Creator Momentum Hits New High

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At Delhi Creator Connect, Snapchat highlights 4X growth in Spotlight posts and the rise of Snap Stars driving authentic Gen Z storytelling On September 26, 2025, Snapchat announced record growth in India’s creator ecosystem, driven by rising engagement, content creation, and a growing community of Snap Stars. The update was shared at Creator Connect Delhi, part … Read more

Turbostart Leads $2M Funding for Climaty AI to Scale Sustainable Marketing Tech Globally

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Neel Pandya-led startup to use funds to grow its Agentic AI ecosystem, offering carbon-conscious marketing solutions for brands and agencies worldwide Climaty AI, the world’s first CliMarTech (Climate + Marketing Technology) platform, has secured $2 million in early-stage funding to accelerate the growth of its Agentic AI ecosystem and deliver sustainable, high-impact marketing solutions globally. The round … Read more

Stayfree’s New Activation Turns Rejections into Real Conversations on Periods

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The campaign encourages families to embrace open dialogue about menstrual health, challenging stigma through candid social experiments. This Daughters Day, Stayfree has launched its latest digital activation, continuing its mission to normalize period conversations in India. During last year’s campaign, “Beta Stayfree Le Aana”, nearly 70% of parents refused to let their sons participate. Concerns ranged … Read more

Dylect’s ‘Scam Ya Dash Cam’ Campaign Empowers Indian Drivers with Tech-Enabled Vigilance

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The campaign showcases Dylect’s smart Dash Cam range as a must-have tool for road safety and protection against on-road scams. https://www.instagram.com/reel/DO3SVXQDNm1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Indian consumer electronics and automotive tech brand Dylect has launched its nationwide campaign, ‘Scam Ya Dash Cam’, featuring Rannvijay Singha. The initiative highlights the importance of dashboard cameras for Indian drivers, focusing on road safety … Read more

Hindware Launches ‘Designed for Sukoon’ to Redefine Home Comfort

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The campaign envisions homes as havens of peace and wellbeing, merging innovation, design, and emotional storytelling. Hindware, the leading brand in bathware, tiles, and consumer appliances, has unveiled its new brand positioning, ‘Designed for Sukoon’. Conceptualised by MullenLowe Lintas Group, the campaign reimagines homes as sanctuaries that go beyond utility, offering comfort, calm, and care to daily … Read more

Saffola Marks World Heart Day with AI-Powered ‘Heart to Heart Talk’ Campaign

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The initiative uses AI to spark self-reflection and encourage healthier lifestyle choices for better heart health. Marico has launched ‘Heart to Heart Talk’, an AI-driven awareness campaign, to mark World Heart Day. The campaign invites people to take a moment to reflect on their heart health by answering simple lifestyle questions and understanding the impact of their … Read more

Boman Irani Champions Dignity with Tulips’ Launch of Adult Diaper Pants

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The ‘Life Par Full Control’ campaign seeks to break the silence around incontinence and empower seniors to live freely and confidently. Tulips, the personal hygiene brand known for its innovative solutions, has forayed into the adult hygiene category with the launch of TULIPS Adult Diaper Pants. To lead the conversation, the brand has roped in veteran … Read more

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