Newsroom

Page Industries, the exclusive licensee of Jockey International (USA), has launched a new women’s innerwear collection as part of its ‘Designed to Disappear’ campaign. Crafted using advanced bonding technology, the range promises a next-to-skin fit and seamless comfort, combining luxury with subtle support. Designed to disappear beneath clothing, the collection empowers women to feel confident and comfortable … Read more

HMD has unveiled its new brand campaign “Issa Vibe”, fronted by actor and HMD brand ambassador Sanya Malhotra, to launch the HMD Vibe 5G in India. The campaign is designed to resonate with India’s youth, emphasizing individuality, creativity, and self-expression over traditional technical specifications. At the core of the campaign is the message “Claim Your Vibe”, celebrating confidence, originality, and authenticity … Read more

Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, has launched a new TVC for HERSHEY’S Syrup that celebrates the everyday magic mothers bring to their children’s lives. Anchored in the brand’s thought, “Ma Kuch Bhi Kar Sakti Hai”, the campaign highlights how a mother’s love and creativity can transform ordinary moments into extraordinary experiences. The film … Read more

Foxtale, a leading new-age skincare brand, has unveiled its latest campaign featuring Bollywood actor Emraan Hashmi, celebrated for his charm and iconic on-screen moments. The collaboration emphasizes the importance of lip care for men, delivered in a witty, contemporary format. In the playful video, Hashmi attempts to get his lips insured, engaging in a humorous exchange … Read more

India’s largest festive shopping extravaganza, The Big Billion Days, is back, and Flipkart is raising the bar with its 2025 campaign, “Kuch Bhi Ho Sakta Hai.” From surprise offers to innovative partnerships, this year promises shoppers unique, culturally resonant experiences. A standout feature is the launch of Shubh Muhurat Deals, a first-of-its-kind initiative that blends tradition with technology. Conceptualised … Read more

Homegrown denim brand Spykar Lifestyle has launched its latest campaign, ‘Daur Apna Hai’, celebrating India’s young, vibrant, and ambitious spirit. The campaign reflects the brand’s belief that this is India’s time – a nod to the confidence, self-expression, and pride of today’s youth, while reinforcing Spykar’s ethos of authenticity and the perfect fit for Indian bodies. The campaign … Read more

Catch Spices has unveiled a new TVC for Catch Hing, featuring brand ambassador Akshay Kumar alongside Rajpal Yadav and Bindu Dara Singh. Conceptualised by Dentsu Creative, the film uses humor and a clever twist to show how the unmistakable aroma of Catch Hing can make food irresistible – and bring people back together. A Playful Story with a Flavorful Twist In the … Read more