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Google is celebrating its 27th birthday with a throwback homepage Doodle featuring its original 1998 rainbow logo, rendered in a pixelated style. The design nods to the company’s humble beginnings in a Stanford dorm room and taps into Y2K nostalgia, offering a human, playful counterpoint to the tech giant’s increasingly AI-driven image. A Tradition Rooted in Google’s First … Read more
Catch Spices has unveiled a new TVC for Catch Hing, featuring brand ambassador Akshay Kumar alongside Rajpal Yadav and Bindu Dara Singh. Conceptualised by Dentsu Creative, the film uses humor and a clever twist to show how the unmistakable aroma of Catch Hing can make food irresistible – and bring people back together. A Playful Story with a Flavorful Twist In the … Read more
Meta Platforms is set to launch an ad-free subscription option for Facebook and Instagram users in the UK, giving them a choice between a paid, ad-free experience or the existing free, ad-supported model. The new subscription will be priced at £2.99 per month on the web and £3.99 on iOS and Android, mirroring Meta’s approach in the European Union where … Read more
After making a bold $14 million splash with The Intelligence Age during the Super Bowl – a spot that placed artificial intelligence alongside humanity’s greatest milestones – OpenAI has returned with its first global brand campaign. This time, the tone is softer, highlighting how ChatGPT quietly supports everyday moments rather than stealing the spotlight. The campaign features three short … Read more
OnePlus is celebrating Diwali with purpose through its new campaign, ‘Light a Light, Plant a Plant,’ featuring actor and environmental advocate Jackie Shroff. In collaboration with JK Foundation, the brand has pledged to plant one lakh saplings across India, building on its 2019 initiative that saw 20,000 trees planted nationwide. The campaign film delivers a heartfelt message: as … Read more
Borosil has unveiled Kitchen Connection, a nationwide initiative that reimagines kitchens as the heart of every home – a place where families come together, share moments, and create lasting memories. The debut edition of the campaign features veteran actor Neena Gupta, who brings warmth and relatability to the message that kitchens are far more than functional spaces … Read more
The Pepper Creative Awards Trust has announced the call for entries for the 19th edition of the Pepper Awards, South India’s most prestigious recognition of creative excellence in advertising and communication. What began as a state-level initiative has now evolved into a regional creative powerhouse, setting benchmarks that rival national award shows. Over the years, the Pepper Awards have … Read more
Snap Inc. has kicked off its Festive Roadshow series in India, teaming up with WPP and AdYogi to help brands tap into Gen Z’s festive shopping spirit through immersive augmented reality (AR) campaigns. The roadshow, which began in Mumbai on September 18, continued in Bengaluru on September 23 and wraps up in Gurgaon on September 25–26, brings agencies … Read more
Spotify has announced a sweeping set of policy updates designed to protect artists, producers, and listeners from misuse of generative AI on its platform. As AI adoption accelerates in music creation, Spotify is taking proactive steps to ensure innovation thrives without compromising artist rights or listener trust. The new measures focus on three key areas: stronger … Read more
Meta Platforms has introduced Vibes, an AI-powered short-form video feed designed to reinvent how audiences consume and create bite-sized entertainment. Available on the Meta AI app and website, Vibes allows users to instantly generate, remix, and share clips that can be distributed across Instagram and Facebook. https://www.instagram.com/p/DPCWz1SEepM/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Unlike TikTok or Reels, where creators manually upload videos, … Read more
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