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Three curated storefronts bring trend edits, luxury labels, and Gen Z fashion hauls. AJIO, one of India’s leading fashion e-commerce destinations, has joined hands with HSBC India to unveil an exclusive collaboration that combines curated fashion experiences with premium perks for HSBC cardholders. The partnership introduces three dedicated storefronts across AJIO, AJIO Luxe, and AJIOGram, … Read more
‘Celebrate a Life of Joy’ puts the spotlight on hosting, gifting, and togetherness for modern Indian homes. Chumbak, India’s beloved home and lifestyle brand, has launched its new campaign, ‘Celebrate a Life of Joy with Chumbak,’ a warm and vibrant tribute to everyday moments that bring people closer. The film follows a young couple as they prepare … Read more
Podscribe, the independent measurement and verification platform for podcast and audio advertising, has partnered with Nielsen to license and integrate Designated Market Area® (DMA) data into its reporting capabilities. By leveraging Nielsen’s proprietary DMA® information, which covers 210 media markets nationwide, Podscribe aims to provide advertisers and publishers with precise, standardized geographical audience insights. Nielsen DMA® data is … Read more
Amazon’s Great Indian Festival 2025 has kicked off with a record-breaking start, drawing over 38 crore customer visits in the first two days – the highest ever on Amazon.in. The festival opened for Prime members on September 22 and for all shoppers on September 23, with more than 70% of buyers from beyond the top nine metros, reflecting the expanding … Read more
Medanta, India’s premier super-speciality hospital and six-time recipient of Newsweek’s Best Private Hospital award, has unveiled “Jaanta Hai Medanta”, a nationwide initiative aimed at raising awareness, promoting early detection, and empowering action against cancer. The movement underscores Medanta’s commitment to healing, hope, and humanity, offering patients and families reassurance that they are not alone in their fight. … Read more
Cholamandalam MS General Insurance (Chola MS), a joint venture between the Murugappa Group and Japan’s Mitsui Sumitomo Insurance Group, has launched its latest digital campaign, #SimpleHai, aimed at reshaping how Indians view insurance. The initiative seeks to break through the complexity traditionally associated with insurance by presenting it as simple, transparent, and digitally seamless. At the … Read more
Britannia Good Day, one of India’s most beloved biscuit brands, has launched its latest national campaign, ‘Chai Khaa Lo, Good Day Duba Lo’, turning the everyday tea ritual into a fun cultural moment. The campaign encourages consumers to not just sip their tea, but to “take a bite of it” with a Good Day biscuit, adding a playful … Read more
Tanishq, India’s leading jewellery brand from the House of Tata, has launched its new festive campaign, “Mriganka”, celebrating imagination, heritage, and the spirit of the festive season. The campaign introduces Tanishq’s latest festive collection through a magical narrative that blends mythical realms, dreamlike landscapes, and timeless music, with Manushi Chhillar as the face of the campaign. Conceptualized by Lowe Lintas, the … Read more
Crocs has officially jumped from your feet to your phone. The brand just unveiled a phone case that looks – and even feels – like its iconic foam clogs, complete with the signature perforations and a miniature, functional strap. This is more than just a cheeky accessory drop. It’s another clever move in Crocs’ transformation … Read more
KT Kids, the emerging children’s haircare brand, has announced Kareena Kapoor Khan as the face of its new campaign, marking a star-powered partnership aimed at redefining kids’ haircare in India. The campaign also features the globally loved character SpongeBob SquarePants, blending fun, trust, and safety in a range designed especially for children. Speaking about the collaboration, Kareena Kapoor … Read more
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