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Visit Dubai has launched its captivating new tourism campaign “Find Your Story” featuring celebrities Millie Bobby Brown and Jake Bongiovi appearing together on screen for the first time. The campaign, designed to highlight Dubai’s diverse experiences even during short stopovers, is being promoted across 21 international markets through TV, cinema, streaming platforms, OOH advertising, and … Read more
Beverage brand Campa has announced popular actor Ram Charan as its new brand ambassador, launching the powerful “Campa Wali Zidd” marketing campaign that celebrates determination and resilience. This strategic partnership comes as Campa continues its impressive market expansion since its March 2023 relaunch, resonating strongly with millennial and Gen Z consumers across India. The campaign’s … Read more
Crompton Greaves Consumer Electricals has unveiled its summer campaign “Aankh Band Karke Le Lo” (Buy With Your Eyes Closed), highlighting its premium air coolers with #JaldiCooling technology. The campaign, conceptualized by BBDO India, showcases the brand’s trusted cooling solutions through a compelling narrative where customers purchase Crompton air coolers with eyes closed—symbolizing absolute confidence in … Read more
Myntra’s Beauty Sale runs April 11-16, offering international brands at exclusive prices Srishti Dixit Stars in Relatable Beauty Hoarding Campaign Myntra has unveiled a humorous and relatable new advertisement for its highly anticipated ‘Glow-up Days’ beauty sale campaign. The e-commerce fashion giant’s latest promotion features popular content creator and actor Srishti Dixit in scenarios that perfectly capture … Read more
Key Highlights from India’s Premier Policy Summit The News18 Rising Bharat Summit 2025 concluded successfully in New Delhi, bringing together top government leaders, global experts, and industry pioneers to chart India’s roadmap toward becoming a developed nation by 2047. The summit, themed “Youthful Aspirations: Dream Big, Achieve More, Rise Together,” highlighted the critical role of India’s young … Read more
Home Credit has appointed Vivek Singh as Chief Executive Officer, effective immediately. With over 20 years of experience in financial services, Singh has a strong track record in retail lending, digital transformation, and scaling businesses. Backed by an MBA and multiple industry accolades, he will lead Home Credit India’s next growth phase under the TVS … Read more
Federal Bank has appointed Virat Sunil Diwanji as National Head – Consumer Banking and Senior Management Personnel, effective April 10, 2025. With over 30 years of experience in consumer banking, Diwanji previously served as Group President and Head of Consumer Bank at Kotak Mahindra Bank, and has held roles at Ford Credit and A F … Read more
Myntra has appointed Sampath Daniel as Deputy Director for Digital Marketing. He was previously Senior Manager – Digital Marketing and announced the elevation on LinkedIn. With over a decade of experience in digital media planning, buying, and brand management, Daniel has worked with leading organisations like Disney Star, Madison World, Future Group India, Red Fuse … Read more
Japanese conglomerate Hitachi has announced the appointment of Bharat Kaushal, its Indian Managing Director, as the new Executive Chairman effective April 1, 2025. Kaushal, who has been serving as the first Indian MD of Hitachi India since 2017, will continue in his current roles as Acting Managing Director of Hitachi India and Corporate Officer in … Read more
Valerie Pinto will join APCO in October as Managing Director of India and Executive Director of Corporate, Asia. Announced by CEO Brad Staples, her appointment marks a strategic move to strengthen APCO’s presence in India and Asia. Previously CEO of Weber Shandwick India, Valerie is known for her innovative, content-first approach and redefining corporate communications. … Read more
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