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Filter Coffee Co. Named Digital Partner for Korean Skincare Giant Laneige in India

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Korean beauty brand Laneige has selected Filter Coffee Co. as its comprehensive digital partner for the Indian market. The partnership encompasses a full spectrum of digital services including strategic communication, content development, influencer collaborations, event management, and e-commerce assets creation. “Finding an agency that authentically embodies our brand values was essential in our selection process,” … Read more

Travis Head Stars as ‘Hyderabaddie’ in Bold Uber Moto Campaign

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Uber India has launched an innovative campaign for its bike taxi service featuring Australian cricket star Travis Head. Created by FCB India, the campaign portrays Head as the fictional “Hyderabaddie” character who uses Uber Moto to make quick getaways after playfully pranking rival cricket teams. The social media-focused campaign begins with a musical teaser introducing … Read more

Punjab Kings Teams Up with MoEngage to Revolutionize Fan Engagement

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Punjab Kings has formed a strategic partnership with customer engagement platform MoEngage to transform how the IPL franchise connects with its supporters. This collaboration aims to create a more personalized fan experience through advanced data unification and multi-channel communication strategies. The cricket team will leverage MoEngage’s technology to gain deeper insights into fan behavior across … Read more

Meta Unveils Llama 4: New Multimodal AI With Advanced Capabilities

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Meta Platforms has launched its latest artificial intelligence system, Llama 4, introducing two specialized variants: Scout and Maverick. This new generation represents a significant advancement in multimodal AI technology, capable of processing and interpreting text, images, video, and audio simultaneously. Llama 4 Scout emphasizes efficiency, requiring only a single Nvidia H100 GPU while supporting an … Read more

Adani Group Dominates IAA Olive Crown Awards with Four Gold Honors

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Recognized for Environmental Leadership with Top Awards in Sustainability Communications Adani Group has achieved remarkable success at the IAA Olive Crown Awards, securing four gold accolades across multiple categories. The infrastructure giant received recognition as Corporate Social Crusader of the Year and Green Advertiser of the Year, while their “Pankha” campaign earned dual gold awards … Read more

Tendulkar Tests Apollo’s SUV Tyres in Dynamic New Campaign

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Apollo Tyres has unveiled its latest marketing initiative featuring cricket legend Sachin Tendulkar, showcasing the performance capabilities of its Apterra SUV tyre range. The campaign, titled “Bring out the SUV in your SUV,” was developed by VML India and targets vehicles owners seeking enhanced performance across varied terrain conditions. The campaign highlights Apollo Apterra’s innovative … Read more

Giant Peanut in Gurugram Takes Aim at Disappointing Salary Hikes

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A massive 10-foot golden-brown peanut installation has captured attention at Gurugram’s CyberHub, cleverly highlighting workplace compensation frustrations. The eye-catching sculpture bears the message: “In loving memory of the ‘BIG’ raise you were promised,” striking a chord with professionals nationwide. The installation, part of Naukri.com’s latest marketing campaign, was spotted by branding consultant Chayan Garg, who … Read more

Nothing Announces Rs 1,000 Cr JV to Make India Global Manufacturing Hub

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London-based consumer tech brand Nothing has announced a Rs 1,000 crore joint venture aimed at establishing India as its global manufacturing center. The strategic partnership will bolster the company’s production capabilities while creating thousands of skilled jobs across the country. Nothing’s founder Carl Pei emphasized that this investment aligns with India’s growing prominence in tech … Read more

Play Ventures Leads 114 Crore ($13.5 Million) Funding in Live Entertainment Platform Eloelo

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Bengaluru-based Eloelo, a live entertainment platform founded by Saurabh Pandey and Akshay Dubey, has raised ₹114 crore (US$13.5 million) in its Series B funding round. Play Ventures led the round with an investment of ₹34.7 crore, while Gameskraft Technologies contributed ₹21.7 crore. Kalaari Capital and WestBridge Capital invested ₹13 crore and ₹8.7 crore, respectively. With … Read more

Kusha Kapila’s Underneat: Reshaping Creator Fashion Business

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Content creator Kusha Kapila’s entry into the fashion industry with her innerwear brand “Underneat” has generated significant buzz in the creator economy. This venture represents a growing trend of digital influencers transforming their personal brands into tangible business enterprises. Creator-to-Entrepreneur Pipeline Kapila, known for her comedic sketches and fashion commentary, has leveraged her authentic voice … Read more

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