Newsroom

In the latest update on the sunscreen advertising dispute, Hindustan Unilever Ltd (HUL) has agreed to modify its Lakme sunscreen ad campaign following a challenge by Honasa Consumer, the parent company of Mamaearth and The Derma Co. The dispute, brought before the Delhi High Court, centered around an ad that indirectly targeted a rival SPF 50 sunscreen, claiming it offered only SPF 20 protection. During the … Read more

Dream Sports, the parent company of fantasy sports leader Dream11, is on the verge of acquiring a 15% stake in Cricbuzz, India’s premier cricket media platform owned by Times Internet, for $50 million, according to sources close to the deal. This marks Dream Sports’ first major foray into a cricket-centric content platform, aiming to tap into the deep engagement of … Read more

Too Yumm!, in collaboration with FCB Kinnect, has launched a quirky new campaign titled ‘Too Yumm! To Cheer’, bringing innovation straight to the cricket stands. With snacks restricted in stadiums, the brand turned to creativity—introducing edible cheer signs during India’s biggest cricket tournament. These one-of-a-kind cheer signs were giant chips printed with popular match-day slogans using edible ink. Cricket fans in Ahmedabad and … Read more

Beauty and lifestyle retailer Nykaa has unveiled a star-studded campaign featuring actor Urvashi Rautela to celebrate its 13th anniversary. The campaign is built around the much-anticipated Nykaa Birthday Sale, spotlighting exclusive deals, limited-time offers, and exciting giveaways. Set in the glitzy backdrop of a vanity van, the campaign film captures Rautela in her element—glamorous, confident, and unapologetically herself. Speaking directly to the … Read more

Gulf Oil Lubricants India has unveiled a new 360-degree campaign for its upgraded Gulf Pride two-wheeler engine oil, with MS Dhoni at the forefront. The ad emphasizes the deep emotional connection between riders and their motorcycles, encapsulated in the campaign message: “Bike se pyaar rahega hamesha, naye jaisa.” Directed by Bollywood filmmaker Punit Malhotra and produced by Dharma 2.0, the TVC blends nostalgia … Read more