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EbixCash and via.com (Ebix Travels) have unveiled their strategic IPL 2025 marketing campaign ‘Miss Mat Kar, Ebix Kar’ in partnership with the Bangalore and Delhi cricket franchises, capitalizing on India’s T20 cricket fever. Conceptualized by digital agency Tonic Worldwide, the campaign addresses consumer FOMO (Fear Of Missing Out) through a series of engaging 15-second snackable … Read more
The Derma Co. has entered the sunscreen market with a strategic counter-campaign directly challenging Lakmé’s recent #SPF50Truth100 initiative. This bold marketing move highlights the growing competition in India’s expanding skincare sector. Founded in 2019, The Derma Co. positions itself as a science-backed skincare brand specializing in dermatologist-formulated products. As part of Honasa Consumer Limited’s portfolio … Read more
In a strategic move to enhance customer convenience and embrace the digital shopping trend, Suzuki Motorcycle India Pvt. Ltd. (SMIPL) partnered with Flipkart to facilitate online bookings of its two-wheelers. This collaboration aims to provide a seamless, accessible, and customer-friendly experience for prospective buyers. The Online Booking Experience The process of booking a Suzuki two-wheeler through Flipkart has … Read more
Deepak Luthra has joined JioStar as Revenue Head – Branded Content for the Entertainment vertical (TV + JioHotstar). With over 18 years of experience in the media industry, he will focus on crafting impactful brand solutions, driving innovation, and building strong partnerships. Previously, he led branded content revenue at Viacom18 & JioCinema, and has also … Read more
Automobili Lamborghini has appointed Nidhi Kaistha as Head of Lamborghini India, effective April 1, 2025. With over 25 years of experience in hospitality, aviation, and automotive sectors—including her recent stint at Porsche India—she will lead sales, marketing, and after-sales operations in one of Asia Pacific’s fastest-growing markets. Welcoming her, Francesco Scardaoni, Regional Director, said Kaistha’s … Read more
Brandon Cheung has been elevated to CEO of McCann Worldgroup Southeast Asia, succeeding Nick Handel, who moves to the UK as CEO of MRM. A long-time MW leader with deep expertise in brand strategy and integrated marketing, Cheung was previously Regional Director, Global Clients & Business Leadership. Known for driving award-winning campaigns, he aims to … Read more
Anamika Singh has joined Rapido as Associate Director – Brand, bringing over a decade of experience in marketing and brand building. Prior to this, she led marketing and brand communication at Wildcraft India for over six years. A seasoned leader, Anamika has worked across sectors including banking, tech, and retail, with a strong track record … Read more
Sudeep Biswas has been appointed Lead – Media Relations at KPMG. A communications professional with over 18 years of experience, he has been with KPMG since 2014, rising through the ranks from Assistant Manager. He has also worked with Adfactors, Torque Communications, and Image Inc.
Spotify has officially rolled out its Spotify Ad Exchange (SAX) in India following successful pilots in North America. This programmatic offering enables Indian advertisers to access Spotify’s engaged, logged-in user base through real-time auctions with comprehensive addressability and measurement capabilities. The streaming giant has integrated with major ad platforms including Google DV360, The Trade Desk, … Read more
The brand’s #SPF50Truth100 initiative puts its Sun Expert product through verified clinical testing to prove efficacy claims Beauty and skincare brand Lakmé has launched a bold consumer education campaign aimed at exposing discrepancies in sunscreen SPF claims across the industry. The #SPF50Truth100 campaign demonstrates Lakmé’s commitment to transparency by subjecting its Sun Expert SPF 50 … Read more
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