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Apple’s much-anticipated iPhone 17 launch at its “Awe Dropping” event on September 9 has set the internet abuzz – and rival Samsung wasted no time joining the conversation with its signature brand of playful trolling. Samsung Revives Its 2022 Foldable Phone Tweet Shortly after the event, Samsung Mobile US reposted its now-iconic 2022 tweet mocking Apple’s lack of a foldable device. … Read more
82.5 Communications, in collaboration with Tata Consumer Products Limited (TCPL), has unveiled a soulful new campaign for Himalayan Natural Mineral Water to mark Himalayan Day on September 9. The initiative beautifully blends purity, artistry, and community, bringing the essence of the Himalayas to life for consumers. At the heart of this year’s campaign is a collaboration with five talented … Read more
Manifest Marketing Dubai, a fast-growing player in the region’s marketing and communications industry, has announced a strategic partnership with Hindustan Times, one of India’s most influential and trusted media houses, to strengthen its presence across the GCC. This collaboration enables Manifest Marketing to offer a comprehensive suite of media solutions throughout Dubai and the wider Gulf region, leveraging … Read more
AJIO, the fashion and lifestyle platform, has unveiled its new festive campaign, ‘This Is How We Festival,’ celebrating individuality, diversity, and unapologetic self-expression through fashion. Rooted in AJIO’s brand philosophy of ‘Identity Without Apology,’ the campaign breaks away from conventional festive stereotypes and highlights how Indians are remixing and reinventing their style for today’s celebrations. The film stars AJIO … Read more
JioHotstar has unveiled its latest comedy series, ‘The Paper,’ a spin-off of the popular show ‘The Office’, with a distinctive print ad campaign in The Times of India. The front-page advertisement, styled to resemble a real newspaper, cleverly questions the relevance of print media-perfectly aligning with the show’s central plot, which follows a struggling newsroom navigating its survival in … Read more
Apple has once again captured the spotlight with the launch of the iPhone 17 series in India, reinforcing its image as the undisputed leader in innovation, design, and consumer experience. More than just a smartphone, the iPhone 17 is Apple’s boldest statement yet – a perfect blend of performance, luxury, and purpose-driven technology. Design as a … Read more
Urban Jungle Bags has rolled out a quirky new digital campaign featuring comedian Samay Raina and YouTuber Ashish Chanchlani, facilitated by Monk Entertainment. The ad takes the shape of a mock podcast, blending casual banter with clever product integration. The reel opens with Raina welcoming Chanchlani, and the conversation drifts from reminiscing about past collaborations to focusing on the … Read more
Bengaluru-based space-tech startup GalaxEye has appointed Mumbai-based creative agency CCS to lead its brand strategy as the company transitions from its early-stage journey to becoming a pioneering force in India’s private space sector. This move follows GalaxEye’s recent $6.5 million funding round aimed at launching its multi-sensor satellite imaging technology. Suyash Singh, Co-Founder & CEO of GalaxEye, said the … Read more
Genpact, a leading agentic technology solutions company, has announced a global rebrand that signals its strategic pivot toward advanced technologies and autonomous AI-driven solutions. The rebrand was marked by Genpact’s leadership team ringing the opening bell at the New York Stock Exchange, symbolizing the beginning of a new era for the company and its clients. A Bold Shift … Read more
The Body Shop, the British ethical beauty brand, has unveiled its ‘Spark A Change 3.0’ initiative for Diwali 2025 with a heartfelt campaign film starring Saachi Bindra and Saiee M. Manjrekar. The film explores themes of empathy, belonging, and intergenerational connection, showing how small acts of kindness can transform the festive season into a celebration of inclusion. https://www.instagram.com/reel/DONiNm8iVLP/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== At the … Read more
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