Newsroom 
Balaji Telefilms Limited has unveiled Kutingg, its new family-first digital entertainment app, marking the next chapter in the company’s digital evolution. Designed as a platform where the entire household can engage with stories, Kutingg is set to go live on September 11 and aims to reshape content consumption for India’s rapidly growing OTT audience. A Multi-Genre Content Destination Kutingg offers … Read more
Kotak Mahindra Group has entrusted its media mandate to dentsu X India following a competitive multi-agency pitch. The account will be serviced from dentsu X’s Mumbai office. A Comprehensive Media Partnership Under this partnership, dentsu X – part of the dentsu India network and known for crafting experiences beyond traditional media – will lead integrated media strategy for Kotak Mahindra Group. … Read more
ZEE Entertainment Enterprises Ltd. (‘Z’) has been awarded the Influencer and Social Media Marketing mandate by the Madhya Pradesh Tourism Board. The announcement was made at the two-day Regional Tourism Conclave for the Gwalior and Chambal Region (August 29–30, 2025), in the presence of: Year-Long Mandate to Amplify Tourism Under this year-long partnership, ‘Z’ will leverage its digital expertise and flagship Dilfluencer initiative to … Read more
Wipro Consumer Care and Lighting, under its flagship home care brand MaxKleen, has announced the launch of its latest innovation – MaxKleen 2-in-1 Floor Cleaner. The scientifically formulated product not only removes tough dirt and grime but also repels insects, setting a new benchmark for home hygiene in India. A Game-Changing Dual-Action Solution Unlike conventional floor cleaners … Read more
Sony Sports Network has announced its comprehensive broadcast coverage of the Asia Cup 2025, which kicks off on September 9 in the United Arab Emirates. The 17th edition of the tournament will see eight teams – India, Pakistan, Sri Lanka, Bangladesh, Afghanistan, UAE, Oman, and Hong Kong – battle for continental supremacy, setting the stage ahead of the ICC Men’s T20 World … Read more
Wondrlab, the platform-first martech network, has announced the launch of Opportune Europe, marking a major milestone in its global expansion journey. Following the acquisition of Polish agency WebTalk in 2024, this move strengthens Wondrlab’s presence in Central and Eastern Europe (CEE) and introduces its proven Indian innovation to international markets. Taking Opportune Global Opportune, Wondrlab’s advanced influencer marketing platform acquired … Read more
KathaVersse Media Network is doubling down on original micro drama IPs to capture India’s rapidly expanding digital entertainment market – projected to hit $5 billion within five years as part of a $10 billion global market by 2030. Micro Dramas: The Next Big Content Wave Serialized micro dramas – short, snackable, and highly engaging – are emerging as a powerful … Read more
Hero MotoCorp, India’s largest two-wheeler maker, has appointed Harshavardhan Chitale as its new CEO, effective January 5, 2026. He succeeds Vikram Kasbekar, who returns to his role as executive director and CTO. A veteran with over three decades of experience across industrial automation, lighting, IT services, and digital transformation, Chitale has led multinational businesses in … Read more
Publicis Media India, part of Publicis Groupe, has appointed Ravi Bhaya as Chief Client Officer, based in Mumbai and reporting to Lalatendu Das, CEO, Publicis Media South Asia. With over two decades of global experience across India, Germany, South Africa, Indonesia, Vietnam, Singapore, and North America, Bhaya has led client transformation, growth strategy, and digital … Read more
Summercool, one of India’s leading home and kitchen appliance brands, has unveiled its maiden television commercial (TVC), starring Bollywood superstar Ajay Devgn as the brand’s first-ever ambassador. The campaign, titled “Summercool, Life Banaye Wonderful,” also features veteran actor Govind Namdev in a supporting role. The Campaign The 30-40 second TVC captures relatable household moments, highlighting how Summercool appliances bring comfort, convenience, durability, and affordability into everyday … Read more
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