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Summercool Launches First TVC Featuring Ajay Devgn: “Life Banaye Wonderful”

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Summercool, one of India’s leading home and kitchen appliance brands, has unveiled its maiden television commercial (TVC), starring Bollywood superstar Ajay Devgn as the brand’s first-ever ambassador. The campaign, titled “Summercool, Life Banaye Wonderful,” also features veteran actor Govind Namdev in a supporting role. The Campaign The 30-40 second TVC captures relatable household moments, highlighting how Summercool appliances bring comfort, convenience, durability, and affordability into everyday … Read more

India Today Group’s MO Launches Secret Lives of Teenagers with Swiggy as Presenting Partner

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MO – India Today Group’s Gen Z-first brand – has unveiled Secret Lives of Teenagers (SLOT), a bold, disruptive Insta-first podcast series that puts Gen Z on center stage and lets them speak for themselves. Presented by Swiggy, the six-part series brings together a diverse set of dynamic teenagers – including students from some of the world’s leading … Read more

OpenAI to Launch AI-Powered Jobs Platform, Set to Rival LinkedIn

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OpenAI – the maker of ChatGPT – is gearing up to launch an AI-powered hiring platform that could become a direct competitor to LinkedIn. The platform, titled OpenAI Jobs Platform, is expected to go live by mid-2026 and aims to transform recruitment by using AI-driven matchmaking to connect businesses with top talent. AI-First Recruitment In a recent blog post, Fidji Simo, CEO of … Read more

OYO Rebrands Corporate Entity to ‘PRISM’ Ahead of Global Expansion and IPO

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New identity aims to unify its growing global portfolio under a single corporate brand Hospitality major OYO has announced a significant corporate rebranding, renaming its parent entity Oravel Stays to PRISM, reflecting its evolution into a global travel and hospitality ecosystem. The move comes ahead of the company’s much-anticipated public listing, signaling its ambition to operate at a broader, international scale. … Read more

PhysicsWallah Boosts FY25 Ad Spend to ₹276 Cr, Allocates ₹710 Cr for Promotions from IPO Proceeds

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Edtech unicorn reports sharp drop in losses and strong revenue growth ahead of ₹3,820 Cr public listing Edtech unicorn PhysicsWallah (PW) has significantly ramped up its marketing investments, spending ₹276.2 crore on advertising and publicity in FY25-nearly 10% of its total revenue. This marks a sharp push in brand building as the company gears up for its ₹3,820 crore IPO, according … Read more

Tesla Launches in India with First Model Y Delivery in Mumbai

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Elon Musk’s EV pioneer enters India’s premium auto market amid cautious optimism and high import duties After years of speculation, stalled talks, and eager anticipation, Tesla has finally made its official debut in India. The first customer delivery – a Model Y – was handed over to Maharashtra Transport Minister Pratap Sarnaik at Tesla’s newly opened showroom in Bandra Kurla Complex (BKC), … Read more

Food Delivery Set to Get Costlier as Zomato, Swiggy, and Magicpin Hike Platform Fees

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New 18% GST on delivery charges to further raise order costs starting September 22 Ordering food online is about to become more expensive for millions of Indian consumers, as top delivery platforms Zomato, Swiggy, and magicpin have increased their platform fees in the lead-up to the festive season. In addition, a new 18% Goods and Services Tax (GST) on delivery charges will come into effect from … Read more

Godrej Enterprises Celebrates Teachers’ Day with ‘The Classroom of Curiosity’

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On the occasion of Teachers’ Day, Godrej Enterprises Group (GEG) launched a heartwarming campaign titled “The Classroom of Curiosity”-a tribute to the spirit of learning and the lifelong impact of teachers. The initiative celebrates curiosity as the seed of innovation and honors educators who nurture it in every learner. In a refreshing twist, Godrej employees stepped … Read more

CaratLane’s Pujo Campaign ‘Mayer Aashirbad’ Celebrates Romance Rooted in Tradition

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CaratLane, in collaboration with BBH India, has launched its latest Pujo campaign for West Bengal titled “Mayer Aashirbad”. Marrying timeless tradition with heartfelt romance, the campaign reimagines Durga Puja as the perfect occasion for a proposal-positioning CaratLane’s proposal rings as symbols of sincere, lasting love. Speaking on the vision, Saumen Bhaumik, Managing Director, CaratLane, said:“Love and … Read more

Tata AIA Health Buddy Redefines Wellness with Witty Mumbai Metro Takeover

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Tata AIA Life Insurance has launched Tata AIA Health Buddy, India’s first 24×7 health and wellness companion from a life insurer – blending insurance, preventive care, and everyday wellness into a single, consumer-centric offering. To introduce Health Buddy in an unexpected, relatable way, Tata AIA rolled out a quirky campaign aboard the bustling Mumbai Metro (Versova … Read more

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