Newsroom

KT Professional, the premium haircare brand known for its salon-quality formulations, has launched a new television commercial (TVC) featuring Bollywood icon Jacqueline Fernandez. Titled “My Hair, My KT”, the campaign reinforces the brand’s commitment to “Luxury Haircare Without Compromise” and positions KT Professional as an accessible, everyday essential for professional haircare at home. The campaign’s central message – #KTEverywhere – … Read more

Campaign “Good Morning with Noice” celebrates simplicity, nourishment, and everyday comfort Actor and wellness advocate Genelia D’Souza, who embraced veganism at 37, has partnered with premium food brand Noice to champion the beauty of simple, nourishing, homestyle breakfasts. Rooted in authenticity and clean eating, the campaign titled “Good Morning with Noice” captures the essence of starting your day right-with real … Read more

After winning hearts across the country with his musical flair, Himesh Reshammiya is back-not just as the beloved singer-composer, but once again donning his iconic Ravi Kumar avatar for KFC’s latest Epic Savers campaign. With his signature sunglasses in hand, slow-motion hair flips, and unmatched swagger, Ravi Kumar makes a grand entrance into a KFC restaurant. His declaration is as dramatic as ever: … Read more

IKEA India has launched its new festive campaign, Cook Up Some Magic, highlighting the emotional and cultural significance of food during celebrations. Conceptualised by Leo Burnett, the campaign captures how food becomes the heartbeat of Indian festivities-bringing families together through shared meals and joyful moments. The campaign film opens with a dinner party paused in time, … Read more

Fifth film in the ‘Dignity of Labour’ series challenges societal perceptions of entrepreneurship and class. Urban Company, in collaboration with Talented and Superfly Films, has released its fifth film under the powerful ‘Dignity of Labour’ series, titled ‘Chhote Sapne?’. The film shines a spotlight on the entrepreneurial spirit of Urban Company’s service professionals – individuals who, despite building thriving careers with … Read more

Greatness is now a choice, as Nike challenges a new generation to simply begin. Nearly four decades since it first launched the iconic “Just Do It” slogan, Nike is bringing it back-this time with a twist. The brand has unveiled a powerful new global campaign titled “Why Do It?”, aimed at a generation of athletes navigating a world where trying … Read more