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By Harshavardhan ChauhaanAuthor – #NCAYB: NOBODY CARES ABOUT YOUR BRAND – The Manifesto for the Future of Marketing — When I began writing #NCAYB, it wasn’t to provoke a marketing war.It was to confront a quiet truth we’ve all known for some time: the traditional frameworks that defined marketing for decades no longer apply. Yet … Read more
Samsung India has launched an innovative marketing campaign that cleverly merges nostalgia with cutting-edge technology to promote its latest Galaxy M series smartphones. The newly released Galaxy M06 5G and M16 5G are taking center stage in a campaign that features iconic television detectives who have been solving cases on Indian screens for nearly three … Read more
Haier Appliances India has announced its continued partnership with JioHotstar as the digital streaming partner for TATA Indian Premier League (IPL) 2025. This marks the third consecutive year of collaboration between the appliance brand and the streaming platform for India’s most-watched cricket tournament. Strategic Sports Marketing Initiative Haier’s renewed partnership with JioHotstar for IPL 2025 … Read more
In a digital landscape dominated by tech giants, Perplexity AI is making waves with its most ambitious challenge yet to established search and AI assistants. The AI-powered answer engine has recently unveiled a series of strategic moves designed to position itself as a serious competitor to both Google’s search dominance and OpenAI’s ChatGPT. The Bold … Read more
BluSmart, India’s electric ride-hailing company, is experiencing significant turbulence with multiple senior executives departing and strategic assets being sold. According to a Morning Context report, CEO Anirudh Arun has exited following investor tensions, with Nandan Sharma taking over leadership responsibilities. The executive exodus extends beyond the CEO position, with Chief Business Officer Tushar Garg, Chief … Read more
The Securities and Exchange Board of India (SEBI) has implemented new regulations requiring registered intermediaries to verify their identities before advertising on digital platforms such as Google and Meta. Announced on Friday, this initiative aims to combat the growing problem of investment scams proliferating across YouTube, Facebook, Instagram, WhatsApp, X, Telegram, and the Google Play … Read more
Creative media agency Wit & Chai Group has welcomed Shreya Badola as their new Group Account Director. In this position, Badola will concentrate on developing client relationships and growing the agency’s client roster. Badola brings more than 15 years of industry experience to the role, with deep expertise across content creation, communications, public relations, marketing, … Read more
Edelman has appointed Bhavna Jagtiani as CEO of its India operations, promoting her from her previous role as Chief Operating Officer. Simultaneously, Kunal Arora has been elevated to Head of Digital for the Asia-Pacific region after serving as Managing Director for India Digital and APAC Studio Lead. Both will report to Rakesh Thukral, Edelman’s APAC … Read more
Mars Wrigley India has unveiled its newest treat – SNICKERS Peanut Brownie – combining delicious brownie flavor with the classic caramel, peanuts, and chocolate that fans love. To promote this exciting addition, the brand has released a clever TV commercial that perfectly captures their hunger-satisfaction message in a way that will make you laugh. The … Read more
#LogTohNoticeKarenge Wild Stone has launched its new *Supreme Collection* — a bold range of four perfumes for men: **Hero, Chief, Boss, and King**. Each fragrance is designed to do one thing — make a man’s presence impossible to ignore. The campaign also marks the return of Kunal, played by Amol Parashar, in a fresh take … Read more
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