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IGP’s Rakshabandhan Campaign Sets New Standards For Gifting With Grand Gestures, Humour, And Heartfelt Surprises

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IGP, a global D2C multi-category gifting platform, unveiled its Raksha Bandhan 2025 campaign, ‘Rakhi Wali Feeling’, celebrating the chaos, charm, and closeness of siblinghood through creator-led storytelling and meaningful brand collaborations. A 360-degree marketing strategy brought the message to life across digital, on-ground, and influencer touchpoints. At its core was IGP’s curated Rakhi collection, designer threads, hampers, and personalized … Read more

Flipkart launches ‘InvoiSIS’ – a playful new way to rethink Rakhi gifting

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Rakshabandhan has always been a high-activity moment in Indian e-commerce, but over the years, the space has become crowded and undifferentiated. Most brands compete on price, speed, and generic gifting assortments. Flipkart wanted to shift the focus from discounts to what really matters – the bond between siblings. The idea was rooted in a simple … Read more

Matrimony.com Teams Up with Truecaller to Ensure Safer, Smarter Matchmaking

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Matrimony.com, India’s most pioneering matchmaking platforms and the parent company of Brand Bharat Matrimony, has announced a strategic partnership with Truecaller, the leading global communications platform. This collaboration is set to elevate digital safety and deliver a seamless, secure, and contextual engagement experience using Truecaller’s Customer Experience Solutions. In the digital age, secure and seamless … Read more

Meta sees $46.56 billion in ad sales for Q2 FY25

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Ad impressions rose 11% across Facebook, Instagram, WhatsApp, and Messenger, with a 9% increase in average ad price. Meta reported revenue of $47.52 billion for the second quarter of FY25, a 22% increase compared to the same period last year. Advertising remained the dominant revenue source, contributing $46.56 billion during the quarter. The company experienced an 11% year-on-year increase in ad impressions across … Read more

Microsoft Q2 FY25 results: Revenue rises 12% to $69.6 billion, cloud and AI drive growth

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Net income climbs 10% to $24.1 billion; Microsoft Cloud revenue hits $40.9 billion Microsoft posted strong financial results for Q2 FY25, reporting revenue of $69.6 billion, up 12% year-on-year, driven by continued demand for its cloud and AI services. Net income for the quarter rose 10% to $24.1 billion, while operating income climbed 17% to $31.7 billion. Diluted earnings per share (EPS) stood at $3.23, marking a 10% increase from the previous year. CEO Satya Nadella emphasized … Read more

Saatvik Green Energy launches TVC with brand ambassador Kartik Aaryan

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Campaign aims to make solar energy relatable and drive clean energy awareness Saatvik Green Energy (SGEL), a leading solar PV module manufacturer, has officially onboarded Bollywood actor Kartik Aaryan as its brand ambassador, marking a strategic move to promote clean energy awareness across India. The partnership was launched with a new television commercial (TVC) campaign featuring the actor, centered around … Read more

AdGlobal360 wins integrated digital mandate for Hisense India and Toshiba India

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Agency to drive digital strategy across social, performance, and influencer ecosystems AdGlobal360 (AGL), a leading MarTech agency and part of Hakuhodo International, has been appointed as the integrated digital marketing partner for Hisense India, including its subsidiary Toshiba India. Under the mandate, AGL will manage end-to-end digital strategy, including social media management, performance marketing, and influencer collaborations. The partnership is aimed at enhancing consumer … Read more

Intel’s latest campaign reboots a 90s classic for the AI generation

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‘Papa Kehta Hai’ campaign by Dentsu Creative Isobar repositions PCs for the future of learning Intel India, in collaboration with Dentsu Creative Isobar, has launched its newest campaign titled ‘Papa Kehta Hai’, aiming to reframe the personal computer as a vital tool in preparing students for an AI-powered future. At the heart of the campaign is a cinematic hero … Read more

JioStar’s Kiran Mani appointed Chair of IAMAI’s Digital Entertainment Committee

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Inshorts CEO Deepit Purkayastha joins as Co-Chair The Internet and Mobile Association of India (IAMAI) has announced the appointment of Kiran Mani, CEO – Digital, JioStar, as the new Chairman of the Digital Entertainment Committee. Joining him as Co-Chair is Deepit Purkayastha, Co-founder and CEO of Inshorts. The committee will play a pivotal role in steering India’s fast-evolving digital content and OTT … Read more