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Tata Group’s electronics retail chain Croma has officially appointed Shibashish Roy as its new Chief Executive Officer and Managing Director, effective April 1, 2025. Roy, who has spent over 20 years with the Tata Group, initially took on the CEO role in November 2024. Since then, he has been working alongside outgoing Managing Director Avijit … Read more
Decathlon Sports India increased its advertising and promotional expenses by 33% to Rs 87.49 crore in FY24, as the company posted impressive financial results. The Indian arm of the French sporting goods retailer achieved its highest business income in five years, reaching Rs 4,066 crore (nearly half a billion dollars). The company made a remarkable … Read more
YouTuber Ranveer Allahbadia has returned to the podcast scene following weeks of controversy stemming from offensive remarks made on Samay Raina’s “India’s Got Latent” show. His comeback episode of “The Ranveer Show” (TRS), released March 31, features a reflective conversation with Buddhist Monk Palga Rinpoche. In this deeply personal episode, Allahbadia discusses how the monk’s … Read more
Recent high-profile AI failures across major tech companies have raised serious questions about consumer trust in artificial intelligence systems. From Google’s Gemini generating historically inaccurate images to Microsoft’s Copilot creating embarrassing factual errors, these public missteps have put brand reputation on the line. A recent Morning Consult survey revealed that 63% of consumers express concerns … Read more
Dentsu Creative Isobar has secured the integrated creative mandate for Forevermark, the De Beers Group’s diamond jewelry brand, following a multi-agency pitch. The account will be managed from their Mumbai office with a focus on creating modern storytelling that blends heritage with luxury. Amit Pratihari, Managing Director of Forevermark India, emphasized India’s deep connection with … Read more
MY FM, the radio division of Dainik Bhaskar, has announced its official radio partnership with Gujarat Titans for the ongoing IPL 2025 season. This strategic collaboration will deliver a comprehensive entertainment experience by integrating radio, digital platforms, and on-ground activations. The partnership leverages MY FM’s strong presence throughout Gujarat to enhance fan engagement through interactive … Read more
Renault Group has announced plans to acquire Nissan’s 51% stake in their Indian joint venture, Renault Nissan Automotive India (RNAIPL), giving the French automaker complete ownership of the operation. Despite the ownership change, the agreement includes provisions for continued collaboration between the companies. Nissan will maintain access to the facility for vehicle production both for … Read more
Myntra has unveiled a clever new advertising campaign featuring Bollywood stars Ranbir Kapoor and Triptii Dimri that playfully warns consumers about the “dangers” of looking too good in Myntra outfits. The “Fashion With Caution” campaign presents a humorous “public apology” from the actors to those who’ve experienced unexpected consequences from their standout style choices. Through … Read more
Dentsu Creative Isobar has secured the integrated creative mandate for Forevermark, the diamond jewelry brand from De Beers Group, following a competitive multi-agency pitch. The account will be managed from the agency’s Mumbai office. The partnership aims to establish a distinctive brand identity for Forevermark through modern storytelling that combines heritage with luxury appeal. Dentsu … Read more
Kareena Kapoor’s love affair with Magnum Ice Cream continues with the launch of their new Pistachio variant. In a visually rich ad conceptualized by Lowe Lintas India, the actress showcases the premium Rs 80 ice cream stick with characteristic elegance, reinforcing Magnum’s positioning as an indulgent pleasure rather than a nostalgic treat. “Magnum is everything … Read more
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