Newsroom

Victoria’s Secret has officially launched on Nykaa Fashion, bringing its renowned collection to Indian consumers through Nykaa’s website and mobile app. The partnership offers Indian shoppers access to Victoria’s Secret’s complete range of intimate apparel, sleepwear, and athleisure. The collection includes lace lingerie sets, everyday essentials, robes, pajama sets, loungewear, leggings, sports bras, and athletic … Read more

WPP has secured the global shopper marketing and commerce partnership for Heineken’s flagship brand portfolio, including Heineken®, Heineken® 0.0, and Heineken® Silver. This expanded relationship highlights WPP’s strength in delivering AI-powered marketing solutions at scale. The partnership focuses on developing below-the-line marketing activities to create distinctive brand experiences across key consumer touchpoints. A specialized team … Read more

Amazon Prime Video has embraced April Fool’s Day with a clever marketing campaign introducing the fictional “Woh Wala Feature” – a search tool that understands those frustratingly vague descriptions we all use when trying to remember movies and shows. The playful campaign tackles a universal streaming dilemma: remembering specific scenes or actors but forgetting the … Read more