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AI tools, influencer-led campaigns, and Gen Z targeting fuel Nykaa’s expansion strategy Nykaa, the omnichannel beauty and fashion retailer, has increased its marketing spend by 34.5% to ₹994.82 crore in FY25, driving a 28% year-on-year growth in its customer base. The company now boasts over 42 million cumulative customers. CEO Falguni Nayar, in the brand’s … Read more
Unilever Raises Marketing Spend Despite Dip in ProfitCEO Fernandez doubles down on brand-building with influencer-first strategy Unilever, the multinational behind brands like Dove, TRESemmé, and Axe, has increased its marketing spend in the first half of 2025, even as profits declined. The company allocated 15.5% of its revenue to marketing, up 0.4% from last year, reflecting … Read more
Delhivery adds PB Fintech’s Yashish Dahiya and IIM-B’s Dr. Padmini Srinivasan to its board-both bring deep expertise in digital business, finance, and governance. Delhivery has appointed Yashish Dahiya, Chairperson and CEO of PB Fintech, and Dr. Padmini Srinivasan, senior faculty at IIM Bangalore, as Non-Executive Independent Directors to its board. Dahiya is best known as … Read more
Ahead of Friendship Day, the campaign explores how friendships fade when romance enters the picture. Bingo! has unveiled a new digital campaign for Friendship Day titled ‘From BFF to FF – Forgotten Friend’. Conceptualised by Tonic Worldwide, the campaign sheds light on the all-too-familiar dynamic where close friendships fade once romance enters the equation. Drawing on … Read more
Instamart’s new Rakhi campaign blends pop culture with quick delivery, featuring Shera as the symbol of protection in a fresh festive storytelling twist. shera instamartFollowing the success of last year’s “Is Rakhi happy this Rakhi?” campaign, Instamart returns with a new Raksha Bandhan film starring Shera, longtime bodyguard to Bollywood actor Salman Khan. This year’s … Read more
Instagram now requires users to have a minimum of 1,000 followers and a public account to stream live videos. Instagram has introduced new restrictions on its live-streaming feature. Users must now have at least 1,000 followers and a public account to go live-a major shift from previous rules that allowed anyone to use the feature regardless of follower count … Read more
New campaign urges Gen Z to reject secondhand thrills and embrace raw, real experiences Bajaj Auto Ltd. has launched a bold new campaign for its iconic Pulsar lineup, championing the message: “Duniya Dekhti Hai. Tu Dikha.” Aimed squarely at today’s youth, the campaign encourages Gen Z to step away from secondhand, screen-led experiences and rediscover the authentic … Read more
The campaign highlights simple, unspoken acts of friendship and emotional connection. This Friendship Day, BOBCARD LIMITED, a wholly-owned subsidiary of Bank of Baroda, unveils a heartfelt new campaign titled “Dosti Aisi Ho Toh #AurKyaChahiye.” Focused on the quiet, dependable bonds between friends, the campaign celebrates real friendship moments – ones that don’t need words or grand gestures. … Read more
Uber has expanded its Intercity service to over 3,000 routes across India, with plans to hit 4,500 by 2026. This move marks a 50% increase in city-to-city coverage and highlights the platform’s growing dominance in both intra- and intercity travel. To celebrate the expansion, Uber has introduced a limited-time offering: Uber Motorhome. Available from August 7 … Read more
Medusa Beverages has launched a new Friendship Day campaign that captures the highs and lows of close-knit friendships – especially the kind that involve a little mischief and a lot of making up. The lighthearted film showcases a group of four friends plotting a classic prank: smashing a cake in their unsuspecting friend’s face. The … Read more