Newsroom 
NDTV has announced the appointment of respected defense journalist Shiv Aroor to its news team. Aroor, known for his extensive experience covering defense and national security matters, will be joining the network as part of its continued effort to strengthen its coverage in these critical areas. Aroor brings with him nearly two decades of journalism … Read more
De Beers’ latest minute-long black-and-white advertisement subtly challenges lab-grown diamonds while celebrating father-daughter relationships. Created by 82.5 Communications, the spot features a father who declares, “For you, only natural diamonds,” as he reflects on his daughter’s journey through life’s challenges. The ad portrays a father who understands his daughter’s teenage struggles, emotional development, and expressions … Read more
Byju Raveendran, founder of the once-leading edtech startup Byju’s, has broken his silence on social media platform X, announcing plans to “rise again” by relaunching his company with former employees “sooner than expected.” The founder of Think & Learn Private Limited (popularly known as Byju’s) had largely remained quiet as his company’s fortunes deteriorated throughout … Read more
Rahul Kanwal, who served as news director at TV Today Network (TVTN) and executive director of Business Today, has announced his departure from India Today Group after more than two decades with the organization. The news was communicated to employees through an internal email from Kalli Purie, vice-chairperson of India Today Group. Purie described Kanwal’s … Read more
Birla Estates, a subsidiary of Aditya Birla Real Estate, has unveiled its 2025 T20 cricket season campaign featuring Virat Kohli, Bhuvneshwar Kumar, and Krunal Pandya. The #StoriesPerSqFt campaign draws creative parallels between memorable moments at Chinnaswamy Stadium and experiences in Birla Estates homes. This marks Birla Estates’ fourth consecutive year partnering with Royal Challengers Bengaluru … Read more
WPP has acquired InfoSum, a data collaboration platform that will work with GroupM to develop AI-driven marketing solutions using secure data infrastructure. The acquisition provides WPP with access to privacy-safe data for marketing intelligence, audience targeting, and AI model training. InfoSum’s cross-cloud technology allows companies to connect data sources without moving or exposing sensitive information. … Read more
Influencer-turned-actor Kusha Kapila has successfully secured backing for her innerwear brand UnderNeat from Fireside Ventures, with Mamaearth co-founder Ghazal Alagh joining as an investor. According to Moneycontrol, the seed funding is expected to be between Rs 8-10 crore, though official figures haven’t been disclosed. What makes this launch particularly noteworthy is Kapila’s innovative pre-launch marketing … Read more
Kingfisher Premium Packaged Drinking Water has refreshed its legendary ‘Oo La La’ jingle through two new advertisements featuring players from Lucknow Super Giants (LSG) and Sunrisers Hyderabad (SRH). The Ogilvy-created campaign blends cricket with regional music to appeal to younger audiences. The LSG film showcases Rishabh Pant, Nicholas Pooran, and David Miller joining artists Bharg … Read more
Mamaearth has launched a new campaign for its Mosquito Repellent range featuring brand ambassador Shilpa Shetty Kundra, highlighting the challenges parents face in protecting children from mosquito-borne illnesses. The campaign film, conceptualized by creative agency Steve Priya, promotes Mamaearth’s natural repellent products containing Citronella Oil, Eucalyptus Oil, and Peppermint Oil, which provide up to 12 … Read more
Finkeda, a digital banking and fintech solutions company, has announced its partnership with Gujarat Titans as the team’s “Official Digital Payments Partner” for IPL 2025. This strategic collaboration aims to expand financial access in tier 2, 3, and 4 cities while raising awareness about Finkeda’s digital banking solutions through cricket’s massive reach. Colonel Arvinder Singh, … Read more
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