Newsroom 
Swiggy has announced the national rollout of DeskEats, a curated food delivery experience tailored for working professionals. Launched across 7,000+ tech parks and corporate hubs in over 30 Indian cities, DeskEats is now available in metros including Delhi, Mumbai, Bengaluru, Chennai, Gurugram, Pune, and Kolkata. Accessible by searching “Office” or “Work” in the Swiggy app, DeskEats … Read more
Casio India has launched a heartfelt Raksha Bandhan campaign, positioning its watches as a meaningful gift that symbolizes enduring sibling love and shared time. Titled around the concept of “timeless bonds,” the campaign blends tradition with thoughtful storytelling, highlighting how time and memories hold relationships together. The campaign film captures the evolving journey of a … Read more
Chennai-based Ayurvedic personal care brand Medimix has launched a new regional campaign featuring popular actors Amruta Khanvilkar (Marathi) and Kinjal Rajpriya (Gujarati), reinforcing its hyperlocal strategy in key markets-Maharashtra and Gujarat. The new TVC highlights common skincare concerns like dullness and pollution through a relatable, light-hearted exchange between two characters-one rooted in Ayurveda and the other confronting modern urban stressors. Medimix’s iconic 18-herb formula takes … Read more
Jubilant FoodWorks has appointed Arjun Singh as Deputy General Manager – Brand Marketing. Singh, who previously served as Senior Manager at the company for three years, announced the move on LinkedIn. With over 11 years of experience in brand building, repositioning, and data-driven marketing, he has led integrated campaigns and driven strategic growth. His past … Read more
Mindshare Fulcrum, the specialised media agency under WPP Media, has appointed Kosal Malladi as its new Digital Head. With over two decades of experience across digital media, IT, and entrepreneurship, Malladi is set to drive digital innovation and performance-led strategies for the agency’s diverse client portfolio. His appointment underscores Mindshare Fulcrum’s focus on strengthening its … Read more
Takes over from Shashi Sinha after three-year tenure Broadcast Audience Research Council (BARC) India has appointed Gaurav Banerjee, Managing Director & CEO of Sony Pictures Networks India (SPNI), as its new Chairman. The announcement was made following a board meeting held on August 1, 2025. Banerjee succeeds Shashi Sinha, Executive Chairman of IPG Mediabrands India, who led BARC … Read more
Wendy’s India is celebrating its 5th anniversary with a month-long, high-energy campaign that reflects the brand’s bold, irreverent personality. Under the banner “Wendy’s India Turns 5,” the QSR chain is blending digital creativity with on-ground disruption across multiple cities. Leading the charge is India’s first-ever QSR party bus. Launching in Mumbai on August 8, the Wendy’s Party Buspromises an … Read more
The Indian Digital Media Industry Foundation (IDMIF), a subsidiary of the Indian Broadcasting & Digital Foundation (IBDF), has appointed Kevin Vaz, CEO – Entertainment at JioStar, as its new President. The announcement follows a board meeting held on July 30, 2025. Vaz succeeds K. Madhavan, under whose leadership IDMIF solidified its position as a leading voice for … Read more
New Delhi: This Friendship Day, Niva Bupa Health Insurance chose a path of purpose over promotion, launching a heartfelt message titled ‘Friends in Protection’ – a tribute to unity within India’s health insurance sector. Through a thoughtful social media post, the company acknowledged peer insurers as allies in a common mission: achieving ‘Insurance for All by 2047’, a … Read more
Aamir Khan’s production house faced unexpected technical hiccups after launching the pay-per-view release of Sitaare Zameen Par on YouTube. Apple device users reported being overcharged, with the rental fee reflecting at ₹179 instead of the announced ₹100 – sparking multiple complaints across social platforms. The film, released under a new direct-to-audience model, bypasses traditional OTT platforms like … Read more